p6 News Oct23 21/10/09 18:14 Page 6
news
ttglive.com
Olympics winner Cook to
keep 2012 sales on track
Rupert Murray.
and agents have been trained on how to Thomas Cook will be a leading brand in this most
THOMAS COOK plans to create more attractive sell Olympic packages, which will go on sale in prestigious global event.”
foreign holidays for Brits during the Olympic 2011. Cook joins Adecco, Cadbury, Cisco, Deloitte and
Games in 2012 to persuade them to continue Fontenla-Novoa was not able to give an UPS as the sixth domestic “tier two supporter”.
travelling. indication of prices but said Cook would use its Other sponsors include “tier one” partner BA and
Speaking as Cook was revealed as the exclusive purchasing clout to access good deals. “tier three” partners Holiday Inn and Ticketmaster.
provider of domestic packages for London 2012, He urged any potential commercial partners
chief executive Manny Fontenla-Novoa said he to register interest now as he expected demand
was mindful of the impact the games might have to outstrip supply.
on outbound travel. The exclusive deal is the first of its kind in the
He added: “We are already in discussion with history of the games, according to Fontenla-Novoa.
hoteliers [overseas] to make travelling more “More than a century after Thomas Cook
attractive during the Olympics. These events do escorted British travellers to the first modern
have an impact.” Olympic Games in Athens in 1896 it is a privilege
Fontenla-Novoa revealed the operator will to once again have the chance to give British
have about 250,000 tickets to sell for the games families and sports fans the opportunity to
and the Paralympic Games and he believes experience such a rare and special event in their
agents will make at least half of the sales. own country,” he said. Fontenla-Novoa (fourth from left), Olympics chief Seb Coe (fourth
Every shop now has a poster in the window “As a company we are extremely proud from right) and agents celebrate Thomas Cook’s partnership deal
Elite says forum
Drew
Cherie Blair backs
in UK is a sell-out
Foster
The founder and
Women 1st launch
chairman of ITC
THE ELITE Travel Group consortium said next Classics, Drew Fos- CHERIE BLAIR this week helped launch
month’s annual conference is a sell-out. ter, died last week. Women 1st, an initiative pushing for more women
The event is usually held overseas, but in The luxury in senior positions in the travel and hospitality
line with other agency consortia this year Elite operator’s chief sector.
decided to hold it in the UK due to the downturn. executive, Jennifer Travel sector training organisation People 1st
It is due to take place in Bournemouth on Atkinson, said: “It is aims to address the significant under-representa-
November 6-7 at the De Vere Royal Bath Hotel. with great sadness that I confirm our tion of women in senior management positions.
Elite said 95 members and 67 suppliers have charismatic chairman Drew Foster died Only 6% of directors in the hospitality, leisure,
registered, filling the hotel. peacefully in his sleep on October 15. travel and tourism sector are women, compared
Wendy Albutt, marketing and events manager “He was surrounded by his beloved family with an average of 12% across all industries.
at Elite, said: “Having moved the conference to a and passed away at home in Christleton, This is despite the fact that 59% of all workers
UK venue, we’ve seen many more members able Cheshire. Drew had been suffering from can- in the sector are female.
to attend and I’m sure the suppliers attending will cer for several months. I, along with my col- Sharon Glancy, business solutions director at
appreciate networking with many more agents.” leagues at ITC Classics, will miss him greatly.” People 1st, helped to launch the initiative along-
Registrations are still open but delegates who As well as ITC Classics, Foster set up ITC side Blair at London’s Lanesborough Hotel.
register must book their own accommodation. Sports, Deva Travel, Caribbean Connection, Glancy said: “A number of research studies
This year’s conference officially starts on a Mauritius Connection and Complete Carib- have shown that those organisations with
Friday with a networking meeting of the specialist bean. Atkinson is chief executive of them all. significant numbers of women in their senior
“ethos” Elite agents followed by evening dine- In a statement ITC said: “There will be a teams do better on a number of performance
arounds. The main conference is on the Saturday. gap in the travel industry with Drew’s passing. measures, including innovation, good gover-
Original plans to host the convention on a He loved life more than most and his honest nance and financial results.”
Royal Caribbean ship in the Mediterranean were and generous nature won him many friends.” It is hoped the number of women in board-
shelved but are due to be revived for next year. level positions will be doubled by 2015.
06 23.10.2009
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