p34 jenny Apr24 21/4/09 16:47 Page 34
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Jenny Ley-Meek “Like many other
travel agents and thousands of
people who booked their own XL
holidays, we are still out of pocket”
I
t’s seven months since the failure of of their holiday failing. Being a company
the XL Leisure Group and we, like whose dynamic packaging makes up over
many other travel agents and thou- three-quarters of all of our business, SFC is
sands of people up and down the absolutely perfect as it not only covers the
country who booked their own holidays, flights but the accommodation and
are still out of pocket. transfers, too.
As a company we were fortunate to We’ve discovered it’s an
have only a relatively small amount excellent selling tool with
of outstanding bookings with XL. customers – describing the
We were therefore able to offer protection and peace of
our customers alternative mind it gives them,
holidays without asking them and sealing the deal
to cough up any more money, with “and it doesn’t
whilst we waited for the CAA to cost you a single
pay our claims. penny”!
However, in the months that Being able to offer this
have passed, I have spoken to many comprehensive cover has
once-loyal customers who, despite our definitely encouraged repeat
advice, attempted to “save a few quid” by business for us, and it has also
booking direct – and have since been told helped us clinch many new clients
they have no claim. who are reassured knowing they are fully
I take no pleasure in seeing these cus- protected when they book through us.
tomers return to us with their tail between In today’s current climate, any added
their legs but what I do take pleasure in is value we agents can offer will help us
now being able to assure them 100% that survive.
they will never be out of pocket again. I
say that with the confidence I do because
Hwyl/Bye!
if one thing came from this dreadful fiasco,
it is that it highlighted the fact that we
desperately needed to introduce a way of
protecting ourselves and our customers
should something like this ever happen again.
For us, this protection came in the form
of Supplier Failure Cover. For just a few
pounds per person, which we absorb into
the commissions made on the booking,
we now give every one of our clients Jenny Ley-Meek works for homeworking
financial protection against any part company Superior Travel
34 24.04.2009
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