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s
w
ne
agent of
luxury
Roz Webster
Co-owner, Cream Travel, London
In the mid-19th century, saloon bar keepers
in America handed out free food in order to
attract drinkers, and therein was born the
phrase “there’s no such thing as a free lunch”.
In many respects the “free lunch” theory
INDULGE IN ANGUILLA
can be attributed to the world of luxury travel
agents. We are privileged to be plied with fine tarting with a trip to Anguilla, ttgluxury Anguilla will be with British Airways to
champagne and canapes, and flown round the
world to experience first-hand the comforts of S
is launching a year-long series of fam Antigua and onwards to Anguilla via a private
trips for agents to truly experience the charter flight. The trip takes place June 23-28
a five-star hotel without ever having to put our luxury side of key destinations. and agents will see a range of luxury
hands in our pockets. I have no doubt our hosts As part of the ttgluxury Experience, five accommodation on the island.
know exactly what they are doing, and how agents will be picked to join us for the trip to Among the top hotels are CuisinArt Resort
much they will get from us in return. Because the sleepy island of Anguilla in the British and Spa, and Malliouhana Hotel and Spa.
experiencing it is invaluable. West Indies. It is just 16 by three miles but Cap Juluca has just emerged from a fantastic
No amount of visits by marketing reps with with many well-known resorts, villas and refurbishment and the Viceroy is poised to
their power point presentations can replace intimate hotels, plus 33 idyllic beaches. make its debut this year.
There are more than 100 restaurants on For a chance to be part of the ttgluxury
“I have no doubt our
the island, which is one of the reasons it is so Experience you must enter online, answering
popular with celebrities – alongside its simple questions and telling us a few details
hosts know exactly
privacy, friendly people and tranquillity. about yourself. Go to
ttgluxury.com/anguilla
Flights for the ttgluxury Experience to and enter by May 6.
what they are doing”
the real thing: it arms you with a heartfelt
AGENTS CAN JOIN THE JET SET
power of persuasion. Suddenly selling it is
seemingly effortless: if a client is weighing up
between options you can bet they will end up Agents can earn commission on jet travel with the
choosing the one you’ve experienced because trade launch of Jet Republic’s Private Jet Card.
your pitch will be so much more passionate. The card starts at €130,000 for 25 hours’ flight
On the subject of “free lunch”, the greatest time and Jet Republic will pay a one-off commission
example of all is probably the International of €5,000 to travel agents for each card they sell.
Luxury Travel Market, where ironically the only Agents can also buy the card themselves and sell
thing you do have to pay for is your lunch. It is flight time to individual clients earning 5% per flight
an incredible forum where product meets in service fees, according to Jet Republic chief
sales agent and over the years has enabled us executive Jonathan Breeze, pictured.
to build a priceless library of contacts. “Agents who are right for this market should
It is those contacts that make us good at probably expect to get through a card every three
what we do, that enable us to pull rabbits out months, or we will refund them back the unused jet
of hats. It is to them we entrust our clients’ time,” said Breeze. See
ttgluxury.com for details.
precious time and money, and critically, our
own reputation. Arranging holidays at the
luxury end of the market is a serious business
NOTES
GREAT GALAPAGOS Sanctuary Retreats is to host the only official Darwin fundraising
and getting it wrong is not an option. cruise in the Galapagos (pictured) during 2009, the bicentenary of Darwin’s birth. The cruise will be hosted
I hope that in these crunchy times when by the naturalist’s great-great grandson, Randal Keynes, and sails on October 24
everyone is worried about spending, that (sanctuaryretreats.com). A&K OK Business is reported as being “quite robust” at
this extremely valuable approach will not be Abercrombie & Kent’s new Private Travel Bureau at Harrods, with requests for
unduly affected. We are all tightening our worldwide bespoke itineraries and flight bookings for time-poor clients. The new
belts, but I think getting out there and seeing store has a team of nine. LIMITED LODGE Ulusaba Private Game Reserve, part of
and feeling what you are selling is more Virgin Limited Edition, is gaining a new lodge this April. Cliff Lodge will have an
important than ever. eclectic African feel and there’ll be two one-bedroom suites. The lodge can be
We welcomed booked exclusively for five adults and four children and includes a private game
2009 with some drive and a chef (virginlimitededition.com). SUMMER HIGHS Descent is to launch
trepidation, and it’s summer villas for the first time, in the Cote d’Azur, Provence, Mallorca, Umbria, and
currently a case of so at Alpine chalets Maurice (Zermatt) and Ferme de Moudon (Les Gets). Their season will be May-September
far so good – let’s (descent.co.uk). Bentleys House, the deluxe chalet property which opened in Zurs, Austria in February will
10
hope it lasts. also be open throughout summer and plans to offer cooking courses (bentleyshouse.com).
in the know
spring 09
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