Keep it relevant
Why would customers want to visit your site? What information
would they want from you? Prices? Opening hours? Availability?
Specifications? Make sure your website is relevant to their needs.
If your customers can answer their question online you’ll save time
and money by avoiding costly telephone support. Help them make
a speedy decision.
Work it offline
The number of times your website is viewed is directly linked to the
number of times your website address is seen by someone. Get your
website address on every piece of print. Put it on your invoices, on
your stationery, on your van, on your signage – anywhere a potential
customer might see it.
Promote it on your signature
The law requires you to put your company details on every email you
send. Make sure you go even further and get your website address
on the bottom of every email you send, together with a reason to
visit – try “visit www.oursite.co.uk for special offers”.
Forget the bells & whistles
It’s far more important to have easy-to-view, concise and up-to-date
information than to be focused on overloading your website with
all the latest whiz-bang geeky bells & whistles. Relevant content is
king! Long live relevant content!
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