Get the most
from your website
Congratulations! It’s a website. You must be very proud. Now what? Just
like raising a child, you need to nurture your website so it doesn’t turn into
a delinquent little brat. Here are some tips to help you out...
Get it found
Your website will be one of millions on the internet. Whilst search engines
are important, relying solely on them is a bit like expecting to win all your
business from a line advert in the local phone directory. The best way to
be found by search engines is to keep your site up-to-date and relevant.
Beware of anyone promising to get you guaranteed positioning in the top
ten search engine listings – you may just find that this gets your site banned.
Keep it up to date
You’ve seen them yourself. Websites with “March offer” on the homepage.
It’s July. Nothing makes you look more amateurish than having out of date
content. Use Update Centre to keep your current offers, current, and your
forthcoming events, well, forthcoming... and not in the past.
Make it sticky
Put down the pot of glue. Please, put it down. A sticky website is one which
people keep coming back to. They become frequent visitors because the
content keeps changing. Ask yourself what you could do to keep people
coming back. Maybe offer weekly free advice, tips or news.
view this working website @
www.honey-suckle.co.uk
14
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20