Profile
to be publishing a lot of material of interest on permissions, including a URL to contact Publishers have undersold themselves by not
to the developing world, and that is one of us. Our objective is to have ‘click-through understanding that they have a role in digital
our objectives. We believe this will be part of licensing’, so that people who want to make publishing. Most people are wishing me well
our competitive edge in getting good authors. multiple copies can do so legally.’ because it shows the way for new models. This
Academics do not make a lot of money from Despite the differences in its publishing places Bloomsbury at the forefront of digital
publishing monographs. Mostly what they model, Pinter made it clear that Bloomsbury academic publishing, but of course, more new
are interested in is the dissemination of their Academic is not going to be doing ‘vanity models will come along.’
research, and that is what we are offering.’ publishing’. Each book will have to pass Bloomsbury Academic is not Bloomsbury’s
only venture into non-fiction and scholarly
What to charge for
The Creative Commons licence allows free
‘The feedback Pinter has
publishing. The company had already
acquired A&C Black, publisher of Who’s Who
download, but does not allow commercial
received so far has been
and Whittaker’s Almanac. And, more recently,
usage – for example, reselling the printout.
The company will charge for materials in
overwhelmingly positive’
Bloomsbury has also bought Berg Publishing,
an academic publishing company with a
course packs that are sold to students, and particular focus on books and journals in the
sell e-book bundles and work with copyright muster academically as much as any other fields of fashion, design and culture studies.
agencies to handle royalties for library title, with rigorous selection and peer review. Meanwhile, the plans with the new
photocopying. Pinter said that she had expected some academic imprint do not necessarily stop at
Bloomsbury is also offering the CC+ service hostility from sections of the publishing humanities. Pinter does not rule out taking
to make it easier to buy commercial rights. industry that feel threatened by new business the model into other areas of academic
Pinter said: ‘If anyone wants to commercialise models, but in fact the feedback she has publishing where Bloomsbury thinks it would
the content, we hope they will come back to received so far has been overwhelmingly work. And if Bloomsbury’s experience of risk-
us and enter into a contract and use their positive. She said: ‘Most publishers know taking in children’s fiction is anything to go
own POD. The CC+ service adds metadata that the models have got to change. by, then this imprint will be one to watch.
www.researchinformation.info Research Information December 2008/January 2009 19
RIdec08 pp18-19 Profile.indd 19 17/11/08 16:55:38
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