Event Preview


The British & International Franchise Exhibition | 20 & 21 January | London International Franchise Conference (Theatre 4)


Take advantage of this opportunity to connect with international business leaders, high-net-worth investors and franchisors from across the globe.


Friday 20 January 2017 11.00 - 11.30


The UK is open for business! l The benefi ts of growing your brand in the UK l Exporting UK brands to overseas markets l The franchise landscape in 2017 Pip Wilkins, CEO, bfa


14.00 - 14.30


The complexities of international expansion – cultural, legal and fi nancial considerations l Considering local law and intellectual property protection


l Country stability and economic growth prospects


12.00 - 12.45 The do’s and don’ts of international expansion – a practical session l Is your franchise ready for international expansion?


l Expanding without exposing your core business to risk


l Legal guide to avoiding the pitfalls Damian Humphrey, Partner, Ashtons Legal; David Pulson, Senior Manager UK & International Franchise Development, TaxAssist; Farrah Rose, Director, International Development, The International Franchising Centre


l How much will your franchise model need to change


l Identifying costs that maybe unique to particular countries


l What will your ROI be? Tony Urwin, Consultant, Ashtons Franchise Consulting; Ayla Karmali, Solicitor, Goldstein Legal


13.00 - 13.30 Taking an international brand into new territories l What does it take to become an Anytime Fitness master franchisee


l The role and responsibilities of a master franchisee


l Growth markets for Anytime Fitness – Europe, Asia and Latin America


Diane Vesey, Director of European Operations, Anytime Fitness


15.00 - 15.30 International expansion in 2017 – where to consider expanding and why? l How countries compare l What types of franchises are most desired in which countries


l Creating an international development strategy


l Mitigating the risks of international expansion in a post-Brexit era Suzie McCafferty, Managing Director, Platinum Wave


18 | www.franchiseinfo.co.uk


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