WELCOME TO CALIFORNIA
In late September, Visit California, in partnership with British Airways, hosted the 9th annual SuperFAM, giving 60 lucky agents from across the UK & Ireland the chance to experience some of the very best that the Golden State has to offer. From attractions to accommodations, unforgettable experiences to world class food and wine, it was all waiting to be sampled, from every corner of this diverse, exciting and constantly changing state.
As California has so much to do, it’s impossible to put it all into one trip, so agents were split into five different groups, all travelling to different areas of the state, all doing a huge variety of activities. No two trips to California are the same, and these itineraries highlighted this.
To end the week in style, all the agents enjoyed a fantastic finale event in California’s largest state park, Anza-Borrego Desert State Park. After enjoying a guided tour of the area, the agents met with suppliers from across the state to learn about the areas featured in the other itineraries. The groups also shared their own experiences with all the other agents with entertaining and informative presentations on their itineraries.
The 2016 SuperFAM was a truly unforgettable week for all those involved and we would like to extend our thanks to all the agents that visited, and a huge thank you to all the partners and hosts who helped plan, deliver and host a fantastic range of activities and adventures.
Leona Reed Associated Vice President, Global Marketing - Visit California
VISIT CALIFORNIA UK & IRELAND TRAVEL TRADE TEAM
MARK MEREDITH Travel Trade Director
mark.meredith@
visitcalifornia.co.uk
BRENDAN CROFT Account Manager
brendan.croft@
visitcalifornia.co.uk
FRANCESCA HOWIE Account Executive francesca.howie@
visitcalifornia.co.uk
2 /
traveltrade.visitcalifornia.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28