NEW PRODUCTS - MONDELE
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Unwrap Christmas confectionery sales with the UK’s number one
Confectionery is at the heart of Christmas, worth £706m in 2015. Chocolate is more relevant than ever for the convenience channel, with total chocolate in growth by 2% YoY in Q4 and seasonal novelties up by 3.7% according to Nielsen
Mondelēz International boasts a 29.4% share of the total market, 49% of the UK selection box market, as well as having the UK’s no. 1 advent calendar, UK’s no. 1 Christmas novelty and UK’s no. 1 selection box within its range. This year, it aims to bring more joy to consumers across the UK by adding more innovation to the market. In 2015, Cadbury delivered its biggest and most successful
campaign ever with Cadvent, which saw 24 magical events take place across the country, high social media engagement, high awareness thanks to advertising, and its TV was voted the most loved. The Cadvent campaign will return in 2016 with a £10m spend with new creative, experiential and POS activity. More and more vending machine manufacturers are incorporating
media screens into their machine design. The countdown to Christmas 2016 is a perfect time to employ these as a POS marketing tool to drive self-eat sales. Get Christmas wrapped-up: • Stock the very best selling lines and use the recommended stock list to help drive sales
• Be prepared early • In October start the countdown to Christmas with self-eats • Continue the countdown theme in November with advent and novelty sharing lines
• December – the magic of Christmas is here – stock Christmas themed stocking fillers and top-up gifts
• Utilise POS advertising to showcase your full seasonal range. Also remember to highlight impulsive self-eat treats.
• Help shoppers manage their Christmas spending by giving them a choice of self- eat treats and stocking fillers with products under £1 RRP.
• Make the most of manufacturer promotions – for example, the Cadvent TV campaign
• For further information on how to make the most of Christmas sales, visit
www.deliciousdisplay.co.uk
In the countdown to Christmas, consumers are looking to buy a
festive treat for themselves and family to build excitement at the start and throughout the season. This is the biggest opportunity in the convenience channel due to its impulsivity. These products help to signpost the Christmas season and provide a great opportunity to start seasonal sales off early by driving excitement.
NEW FOR 2016
Cadbury Dairy Milk Snow Balls. Exciting innovation from the nation’s favourite chocolate brand featuring vanilla mousse in a hard Cadbury Dairy Milk chocolate shell. £2.99 RRP, 112g, 8 packs per case. Maynards Bassetts Wine Gums Merry Mix. £1.32 RRP, 165g, 12 packs per case.
RECOMMENDED PRODUCTS: Cadbury Dairy Milk Mousse Snowman Vanilla and Chocolate – £0.65 RRP, 30g, 33 packs per case. Cadbury Dairy Milk Freddo Popping Candy – £0.25 RRP, 18g, 60 packs per case. Cadbury Dairy Milk Snow Bites – No 1 sharing novelty that grew by 130% in 2015 - £1.15, 90g, 18 packs per case. Cadbury Dairy Milk Winter Edition – Delivered £1.8m RSV in 2015 - £1.42 RRP, 100g, 20 packs per case. Toblerone Tablet - £1.19 RRP, 60g, 25 packs per case. Maynards Bassetts Santa Babies Berry Mix – No 1 candy novelty bag worth £1m RSV - £1.32 RRP, 165g, 12 packs per case.
To see your product or range featured in the New Products section, contact Jenny Thompson at
jthompson@datateam.co.uk
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