Shaping the Future of Luxury Travel | Future Traveller Tribes 2030 19


Percentages are based on ‘What kind of luxury traveller are you?’ quiz, completed by 204 respondents.


Cash-rich, Time-poor 24%


A blend of Obligation Meeters and Simplicity Searchers. Members of this tribe won’t necessarily have an objective they need to fulfil during their travel, but they will have responsibilities that dictate when they can and can’t travel. Their plans often change at the last minute, so they may travel on flexible tickets. These travellers will most likely outsource their travel planning to third parties, and are willing to pay for expertise. However, they will want their snatches of leisure time to feel private, as it’s a rare chance to reconnect with themselves and their loved ones.


Strictly Opulent 18%


Strongly linked with Reward Hunters, this tribe is all about seeking out the best and the most glamorous travel experiences. Sharing their luxury holiday on social media is an important part of this experience – they want to be seen to be having fun, living life to the fullest and being able to indulge. They’ll want to know about ways to enhance their trips by consulting luxury influencers. Hiring a luxury yacht for a group of friends would appeal.


Independent & Affluent 3%


A blend of Reward Hunters and Simplicity Searchers, this tribe turns to luxury travel when they want to pamper themselves, or try something new. As they have little or no ties, they are free to please themselves when it comes to making travel decisions, and will either travel alone or with a select few friends. They may seek travel brands and destinations suitable for solo travellers, and may be looking for options that enable them to meet new people. They will want to feel that their travel provider is looking after them and helping them make the best choices for their trip, which could typically be a luxury yoga retreat in the Himalayas, or a cookery weekend in the South of France.


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