tapping into the Philippines’ potential
The Philippines offers 7,107 islands of endless possibilities. Great shopping and entertainment compete with serene beach escapes, while island-hopping adventures bring cultural encounters, delectable food and an abundance of Filipino pampering.
Routes Asia 2016 host, the Philippine Department of Tourism, promotes the country using its “It’s More Fun in the Philippines” campaign to highlight the main destinations, including Boracay, Davao, Manila, Cebu, Bohol, Albay, Palawan, Banaue, Vigan, Zamboanga, Cagayan de Oro, Iloilo, and Siargao. The job is made easier by the Philippines’ natural exuberance. Even the natural world gets in on the act with new species – be it plant, bird or fish – cropping up regularly to the delight of the scientific world.
The islands are hotbeds of life with 12,000 plant species, 1,100 land vertebrate species and at least 400 coral species. The variety is partly a result of
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the country being just shy of 1,200 miles long, from the tip of Luzon to the toe of Mindanao.
That stretched-out geography helps the Philippines to be host to plenty of “mosts”. There are the most volcanoes
per square mile, for example; the most mangrove species in the world; the most bio-diverse reef system. The list is virtually endless. And the country is not just long – there’s height and depth too. The tourist
top 10 visitor markets: jan-oct 2014-15 1,200,000 800,000 400,000 0
Visitor Market Source: Philippine Department of Tourism
■ 2014 ■ 2015
Routes News 2, 2016
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