Forward View
From the company’s HQ in St Asaph, Wales, Julian Carter, the firm’s technology manager, reflects on the rapid growth that’s occurred in the space of just months. “2015 has so far been a landmark year for us. Following a major uptake of the Tru-Flex semiconductor technology in Asia, we’ll soon be announcing a further expansion of our leadership team and the formation of a dedicated technology transfer team based permanently in Asia, to ensure the continued delivery of our semiconductor platform against increasing demand. In addition, Tru-Flex has just received international recognition as a finalist in the Materials category of the upcoming 2015 R&D 100 Awards in Las Vegas.”
The commercialisation process It’s obviously heartening for Carter and his team to see their solutions being acknowledged by their peers, and the demand for this smart semi-conductor technology is undoubtedly rising. But how far along in the commercialisation process are the end products that will ultimately be showcasing this technology? How long will it be before we see bendable, unbreakable mobile phones on the market? To address these issues, Carter turns to the feedback he hears on a regular basis from those players investing in the Tru-Flex technology. He comments: “The display market has recognised the differentiators of our platform; fold, cost and power. We believe that our semiconductors offer the only route to foldable displays, a key value addition in the user experience. “Furthermore, our ultra-low TFT ‘off currents’ enable mobile and wearable displays that consume less power, up to 90% less than low temperature polysilicon (LTPS) in some instances, offering extended battery life operation. Couple this with the potential for manufacturing at a 50% reduced cost, this offers display makers a ‘perfect storm’ of compelling reasons to adopt.” But when will the end products actually
start hitting the market? Carter reveals: “We are currently at the pre-production and pilot line stage, and market entry points being targeted for Tru- Flex are foldable mobile devices and fully conformal, smartwatches; both applications offering unbreakable displays with extended battery life.”
From consumer to industry This semiconductor technology and the applications it enables are undoubtedly game-changing on a broad scale, particularly in the consumer sector. But what sort of impact could the technology have on the engineering sector? The immediate advantage would be in enabling design engineers in a number of industry areas to have far greater freedom - literally making things more ‘flexible’ for them with regard to the type of solutions it will now be possible to design. But how else does Carter predict the sector can take advantage of this technology? “We, and many product design companies, believe flexible displays will change everything,” he begins. “As we move towards the age of Big Data, the cloud and the Internet of Things, the ease by which people see, touch and offer data will become increasingly important. Our platform technology, although initially being adopted for driving flexible displays, also has significant traction in the arena of touch- and sensor-based applications.
A new world “Having such a versatile electronic platform that is unbreakable, highly conformal, lightweight and low power opens the door to a new world of applications; whether it be consumer, industrial or automotive. Being able to wear or carry technology with complete comfort or to embed displays, touchscreens or sensors into nearly any conceivable space, shape or surface offers a glimpse into an intriguing world of new product opportunity.” l
www.engineerlive.com 7
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