product news
Smart Garden Products GIMA Supplier of the Year 2015 Smart
Garden Products focused on in-store solutions and merchandising displays to showcase its new products at Glee. The Outside In Designs® Clocks and Lanterns collection was presented in a Shop-in-Shop environment. Slat wall displays and floor standing units were
complemented with shelf wobblers and ceiling hangers, offering a complete merchandising solution for garden centres. The Smart Solar lighting category was further boosted by the introduction of a new Super Bright range of high lumen solar garden lights. These sharp new designs generate between 3 and 50 lumens of brightness, substantively brighter than regular solar lights, and include stake lights, motion activated and dual power lights, providing lighting solutions for all seasons. There were also some stunning new decorative lights introduced, including beautiful glass solar flower lights, new additions to the much loved solar silhouette range and the Eureka, a dazzling solar lightbulb, further cementing Smart Solar's reputation as the UK's most innovative and impressive solar lighting business. An extended range of Décor products included additions to the rattan animal range; a collection of giant metal flowers; a selection of glass birds and metal animals and an illuminated wind spinner. A range of natural hanging baskets and cones in three new material types were merchandised in promotional dump bins as well as a dedicated metal display stand. The dump bins highlight the Harambee Schools for Kenya Charity, as Smart Garden will donate 50p to this cause for each natural hanging basket sold in 2016.
www.sgpuk.com 01235 424100
Town & Country As part of its strategic
business review which aims to keep the company at the forefront of the gardening gloves and footwear sectors, Town & Country has been working on a new product development programme that will deliver exciting new ranges to stimulate sales in stores. Previewed at GLEE and available for delivery in
store in January are the first new products to emerge from the development programme. ‘The Collection’ is a stunning range of British- designed gardening essentials – gloves, cloggies and kneepads - which combine premium quality materials with superb comfort and fit to satisfy the most discerning consumer. Each product is available in a choice of three striking blue and white designs – lattice, floral and diamond.
There are four different styles of gloves – a luxurious leather gauntlet glove; a premium goatskin leather glove, a rigger glove and a soft jersey glove – offering consumers a stylish range with a glove suitable for all aspects of gardening and outdoor activities. Patterned kneepads and cloggies, in coordinating designs, complete ‘The Collection’ line-up.
01530 830990
info@townandco.com
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www.gardencentreupdate.com EGO
EGO has unveiled an alternative to the rake to tackle leaves at this time of year, the EGO Power+ Blower. The EGO Power+ Blower is a smarter, safer, more efficient option than petrol, starting first time every time, and avoiding the noise, fumes and vibrations associated with petrol.
The blower is powered by a 56V lithium-ion battery; a thirty minute charge allows up to an hour of powering through garden chores. It also features a turbo boost and a large diameter blower tube for maximum air flow.
www.egopowerplus.co.uk VegTrug
VegTrug is helping gardeners to keep the frost at bay with its new Cold Frame.
Custom made for the VegTrug, the Cold Frame is a new accessory in addition to the existing range of covers. The wooden frame and 6mm double insulation polycarbonate provides solid cover that will protect plants over winter. The Cold Frame has been designed to let in the maximum amount of light and has brackets that hold open the frame either a fraction for ventilation or fully for tending plants.
The Cold Frame measures 105cm wide by 76cm deep by 145.5cm high and retails at £59.99.
01206 230025
www.vegtrug.com
Kent & Stowe Garden Life The new Garden Life range of garden
tools launched at Glee has captured the imagination of both the trade and consumers. Research carried out by Crest Garden identified a preference for lighter weight tools among ladies, younger gardeners, people with restricted movement or mobility issues and those who simply prefer a lighter weight tool.
Garden Life is different to other smaller tools on the market which tend to be aimed at children. Marketing manager Natalie Searle said: “Garden Life tools are designed and manufactured with the same craftsmanship and quality as the full size Kent & Stowe stainless
steel range. However they are up to 40% lighter, perfectly balanced and proportioned making them more comfortable and manoeuvrable. They also have the reassurance of a full 15 years guarantee.” Managing director Nick Davies added: “The reaction from retailers and initial demand at Glee for the off fixture Garden Life full colour display modules exceeded our expectations. Additional units were ordered immediately and I am pleased to say that we are now fully stocked on display units and tools to meet all pre-season orders and the anticipated surge in sales of this range as Christmas presents.” The stands include lifestyle imagery and POS to enable consumers to easily identify the right tool for the job.
01480 443753
www.crest-garden.com GCU November 2015
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