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companies to the VDMA machine vision market survey have between 1 and 20 employees in the machine vision sector. A company is considered larger when having more than 100 employees. Another barrier to entry in the Chinese market
is intellectual property rights (IPR), which are always top of the agenda whenever speaking to VDMA members – members constantly report on infringement of intellectual property rights caused by Chinese co-competitors. Te European Union has established a China IPR SME helpdesk to support EU businesses to both protect and enforce their intellectual property rights in China. However, quoting a member of VDMA Robotics and Automation active in China: ‘Te risks of not participating in China’s growth are higher than those of being present in the market.’ Another factor is economic policy measures.
A recent study conducted by VDMA, Spectaris and the German Federal Ministry of Education and Research on political steering processes in Asia with regards to the photonics industry gave interesting insights. Te study evaluated economic policies directly impacting three core photonics segments: production technology, medical technology and machine vision in Asia. Overall, Chinese, Japanese and South Korean
are a further stimulus for automation in China. Comparing the tremendous growth rates of robot sales in China with the growth rates of European players in China (9.9 per cent in 2014), one conclusion immediately springs to mind: non-European co-competitors must have gained market share. Te question is why have
European companies not fully participated in China’s growth? Tere are of course certain barriers to master when entering the Chinese market: language and cultural differences are obvious, but none of those are insurmountable. Being present or being at least
governments invested a total of approximately €2.06 billion into photonics research, while, in Europe, the public funding amount for photonics research programmes are estimated to be €0.6 billion to €1 billion. Government funds in Asia are expected to double to €4.22 billion by 2020. In addition, several other steering instruments have been initiated by the local Asian governments to support their domestic industries, such as direct funding, regional funding, tax credits and other tax-related instruments, non-monetary funding, credits, grants, infrastructure support, etc. Here, China must be considered as being at the forefront. Unsurprisingly, among the
Government
[photonics] funds in Asia are expected to double to €4.22 billion by 2020
well represented in the Chinese market is a must for doing business; technical support on-site is in many cases expected or even mandatory. For many European players such a step and the involved investment costs and risks are prohibitively high. It is important to bear in mind that the average number of employees of European machine vision players is 46. About 57 per cent of the reporting
three evaluated core segments, production technology has the highest strategic importance for the Chinese government and also unsurprisingly robotics has been receiving a lot of attention lately. China’s goal is to upgrade its economy to a more value-add driven centre of high-technology.
According to the study, machine vision is a
relatively new market segment in China and so far has not received a lot of direct attention. But due to its overarching application potential, machine vision is being approached from numerous industries and technologies. Traffic surveillance, robotics and factory automation, 3D printing and sphere panorama vision are examples of such
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