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Join the Paddle Canada community on Facebook, Twitter and LinkedIn TAMAR GLOUBERMAN AND ADRIAN CAMARA ARE THE EDITORS OF KANAWA
The Director’s Strokes
AFTER FIVE YEARS as the execu-
tive director, I am very proud of Paddle Canada. I know many of you share this same feeling. We have come a long way building our recognition in the North American outdoor industry. PC is increasingly invited to participate in many events, discussions, projects and partnerships relating to paddlesports, government, safety, prevention and the environment. Membership and course numbers con- tinue to climb with 36 percent growth in membership and 200 percent growth in course numbers over this same peri- od. Congratulations to all the volunteer committees, the directors and instructor members for doing their part waving
the PC flag and providing excellent on- water training and instruction. Amazing comments from your participants keep rolling in weekly. Our key concern at the moment is funding and improving value for your membership. At the moment, we rely heavily on government and partnership funding (57 percent of our 2014 total revenues came from third-party sources). Much of this funding relates to working on specific joint projects. Although these ventures are wonderful and elevate our name and brand recognition, they are not sustainable sources of funding and only marginally contribute to support- ing our paddling training activities. For long-term sustainability, we need
to further grow our membership base and course participant numbers. An increase of 30 percent in new members and course participation over the next
few years would achieve that goal. We ended the 2014 season strong, but with lots more room for improvement. I am issuing a challenge to all PC members for 2015: Let’s recruit more members and course participants this year. If every member got one friend to
take the plunge and become an instruc- tor or individual member, we would realize this goal. Let’s fill every instruc- tor and skill course possible. We can then take this new revenue and put it back into building a better organiza- tion for all of us. You will soon see new recruiting tools coming your way that better communicate the value of Paddle Canada membership.
GRAHAM KETCHESON Executive Director
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