This page contains a Flash digital edition of a book.
news


Sterling Irons available through five retail partners


carefully selected premier UK golf resorts. Sterling England irons are works of art,


T


handcraſted from the finest materials to deliver a product that is unique, even before they have been tailor-made and personalised to each customer’s precise specifications.


he recently launched high-end bespoke irons from British newcomer Sterling England are now available through five


American Golf and Demandware win 'Retailer Technology Initiative of the Year' at the Retail Week Enterprise Awards 2014


A


merican Golf, Europe’s largest golf retailer, and Demandware, the industry-leading provider of


enterprise cloud commerce solutions, have been announced as the winners of the 'Retailer Technology Initiative of the Year' at the Retail Week Enterprise Awards. The announcement was made at the awards ceremony in London's Grosvenor House Hotel on Tuesday 25th November. American Golf and Demandware


Now golfers can get to see these works of art for


themselves via the elegant counter-top displays installed recently in the pro shops of Sterling England’s exclusive retail partners at the London Club, Rayleigh Club, Hanbury Manor, Stoke Park and Woburn. All have been carefully selected for their well-honed reputations as some of the finest and most prestigious golf resorts in the UK. The striking display units hold nine iron heads – a


long, mid and short iron in each of the gold, silver and black cavity options – so golfers can now see up-close the sheer quality and craſtsmanship that goes into each and every Sterling England iron. These wonders of golf club engineering, forged from finest Japanese S25C Carbon Steel then completely CNC-milled, have been two years in the design and testing phase, with the end result a set of irons that look supreme and perform supremely. Full customisation is available via a wide array of shaſt and grip options from the biggest names in the game, and if a customer’s preferred options are not among them, the retailer will work closely with Sterling England to ensure that the desired specifications can be supplied whenever possible. Sterling England delivers in style here, with the


proud new owner’s name or details etched onto the hosel of each and every club. Each set also comes with a personalised Sterling Silver Ball Marker, and an elegant set of iron covers to keep the clubs in pristine condition. Discerning golfers who want their equipment to


make a statement about who they are can now finally own a set of golf clubs that truly are way more than a mere cut above the rest. Sterling England irons are priced at £3,500 for


nine clubs from 4-iron to sand wedge, including a gap wedge.


www.sterling-england.com 8 SGBGOLF


were selected as the finalists for their innovations in technology and multichannel retailing aſter successfully partnering to re-launch seven ecommerce and mobile sites as part of the retailers international expansion plans. Demandware Commerce has provided American Golf with a wealth of new opportunities to improve the customer experience as it grows online across Europe. By working with Demandware, American Golf has been able to introduce successful customer segmented and time limited events, launch promotions within hours and introduce greater personalisation across all sites. Pat Foley, head of ecommerce at American Golf reflects on the win: “By working with Demandware, we achieved in three months what would have taken up to a year, accelerating the expansion of our online offering. Being selected as the winner for the Retailer Technology Initiative of the Year Award at the Retail Week Enterprise Awards illustrates the expansion of ecommerce operations across multiple regions. We are now on the front foot in every area - from daily website management right through to international expansion – which empowers us to act with speed and agility and stay one step ahead of the competition.” Andrew Gilboy, VP-EMEA at Demandware adds: “Fast time to market is critical for high growth


retailers like American Golf. Managing the complexity of multiple brands, channels and geographies, along with responding to the changing demands of consumers, can be a daunting task. We are delighted that the Retail Week Enterprise Awards have chosen to reward American Golf for its bold approach to adopting tools and capabilities that enable it to continue growing and transitioning towards omni-channel retailing.”


www.americangolf.co.uk Soſtspikes rules over Tour Finales


S S


oſtspikes/PrideSports was worn by winners in the European Tour DP World Championship, the Australian Masters and the LPGA CME Globe Tour Championship.


oſtspikes represented three different cleats over the weekend of 21-22 November, Pulsar, Cyclone Ice and Black Widow. The Pulsar cleat is a soſt cleat that allows for


flexibility, the Cyclone Ice cleat is a multi-material cleat that has an advanced rotational design to hold up on any surface, and the Black Widow cleat is the original cleat that has eight legs for full traction and comfort on the golf course. "We are very excited that players on the European,


Australian and LPGA tours relied on the dynamic properties of the Soſtspikes cleats." said John Hohman, vice president of Marketing, PrideSports. "Soſtspikes has been the leader in golf traction systems and innovation since the early 1990's


and to see this nonstop success with yet another sweep of the major tours shows continued promise for the future." Soſtspikes patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains


- Tee Boxes, Fairways, Roughs, and Greens - providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores.


www.soſtspikeseurope.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44