you can monitor your listings’ online activity by creating a listing activity report at
SHACKSHOUT.COM or Google Alerts (detailed on preivous page)
>> Consider enlisting a product like
REPUTATION.COM or
BRAND.COM to help you in all aspects of reputa- tion management (similar to credit monitoring services) including assistance in removing unwanted information (slanderous posts, bad reviews, legal records, etc.) off the internet
If you are a company owner or broker, you might want
to seriously consider creating a Company Usage Policy. This is a contract (that you can easily create at HTTP://
SOCIALMEDIA.POLICYTOOL.NET) that defines a set of guidelines/rules of what your employees are allowed to do and allows you to legally monitor their online activity. This has become a necessity in the real estate industry due to the fact that the internet has made it so easy to slip up. For
example, if one of your agents commits a fair housing vi- olation, the broker and companywould not only have to deal with the negative repercussionswith their client base, but are also held legally liable for their agents’ actions. So, if you are looking for a tool that will effortlessly allow you to track your team’s online activity, check out WWW.
EXACTTARGET.COM. Hopefully these tips and tools will help keep you safer
and your reputation intact so that the next time your fu- ture clients Google you, they will hire you because they find nothing but good things!
CRAIG GRANT OF THE REAL ESTATE TECHNOLOGY INSTITUTE AND
EASYREALTYSITES.COM IS A NATIONAL
SPEAKER ON ALL ASPECTS OF TECHNOLOGY, MARKETING AND RISK MANAGEMENT. HE WAS A FEATURED SPEAKER AT THE 2014 GAR ANNUAL CONFERENCE & EXPO LAST SEPTEMBER. FOR MORE INFORMATION, GRANT CAN BE REACHED AT 352.400.4857 OR BY EMAIL AT
CRAIG@RETI.WS.
www.garealtor.com
GEORGIA REALTOR®
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