VMGNEWS
Trade Fair Certifi cation granted to The British & International Franchise Exhibition
Venture Marketing Group (VMG).
This follows their successful co-operation over the last 18 months, during which time the 2014 Exhibition also attained Trade Fair Certifi cation. As a result, more US franchise systems offered exciting franchise opportunities to thousands of aspiring franchisees in the UK and from overseas by exhibiting at the event in March 2014. The next British & International Franchise Exhibition will take place at London’s Olympia on 13 & 14 March 2015.
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The Department of Commerce is represented in the UK by the U.S. Commercial Service (USCS), based in the US Embassy, London. USCS supports US franchisors seeking to enter and to expand in the UK market. The renewal of Trade Fair Certifi cation means The British & International Franchise Exhibition will again be promoted as
he US Department of Commerce (DOC) has granted Trade Fair Certifi cation to The British & International Franchise Exhibition, the UK’s leading international franchise event, organised by
a market entry and expansion opportunity to American franchise brands. The British & International Franchise Exhibition 2014 was the only UK franchise event this year to have received DOC Trade Fair Certifi cation. It is also the only major London franchise exhibition endorsed by the British Franchise Association (bfa), which maintains quality and standards in the UK. Knowing that all exhibitors are bfa-approved, visitors to this and other exclusively endorsed VMG franchise exhibitions can be reassured and confi dent in their discussions with exhibiting companies. Among the US franchise companies that exhibited this year were Anytime Fitness, McDonald’s, Baskin-Robbins, Crestcom, Johnny Rockets, FranNet Global, Tutor Doctor and Sandler Training. More US brands are expected to exhibit in 2015. The International Franchise Conference within The British & International Franchise Exhibition 2015 is set to be bigger than ever and feature a greater range of informative speakers from across the globe than before.
In addition, a representative from the US Embassy will feature within the exhibition and will be available to offer British brands advice and assistance on taking their franchise to America. Chrystal Denys [pictured, second left],
commercial specialist at the USCS UK, commented: “We are pleased with the added value and positive outcomes that US brands have enjoyed this year as a result from working with VMG and look forward to building on those outcomes in 2015.” Adrian Goodsell [pictured, far left],
director of franchise sales at VMG, said: “This renewed Trade Fair Certifi cation is a tremendous accolade and confi rms The British & International Franchise Exhibition as the UK’s leading international franchise event. For many years we have been successfully attracting large audiences of serious potential franchisees, including high net worth investors, to this exhibition from across the globe. “In particular, this is great news for visitors
as there will be more well-known US brands to meet face to face at Olympia in March 2015.” n
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