MAINFEATURE


Location


cities hold a variety of good spots and, despite being situated in close proximity, outlets can capture different target markets.


Consider whether your business is attractive to commuter trade. Many site-based franchises can secure regular trade quickly if they are conveniently located on the school or work ‘run’. In the same way, being near a student population can prove extremely lucrative


for fast food and takeaway franchises. It is important not to underestimate the number of sites that can successfully run when targeting this particular market! Also, student populations can be prominent in many towns and cities with property prices at the lower end of the spectrum so the business can operate with low overhead costs, thereby delivering a great business opportunity while


minimising the investment risk. If your business is service-based and susceptible to levels of disposable income, the South East can be a very good place to start. Surrey in particular is affl uent, with a concentration of younger families, which can be ideal for growing a business that provides services for children and families. Other areas of high affl uence include


Franchisor News | 17


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