ADVERTISEMENTFEATURE
Brighten up your game with Sunice
The Science of Style
colour and popped with the basics. The influence of the Brazilian World Cup and the flamboyancy and vibrancy associated with this festival of sport can definitely be seen across all of the collections. For men, neon greens, vibrant
blues and rich yellows trimmed with colour staples of pure white, grey and blacks reinvents modern golf by adding fashion to the science of the game. The prints that were once classic patterns have been deconstructed to add the unexpected – giving it a more Sunice feel. In ladies the direction is very
“The feeling we wanted to evoke in the 2015
colour palette was sportsmanship, quality, perseverance and passion – all the things we believe that Sunice as a brand is about,” says Kathryn McClemens Director of Merchandising for Sunice Golf. “We want to allow golfers to do what they truly want to do which is play – regardless of the weather condition.” The true essence of the collection
this year is bringing unlikely colour pairings together to create a garments that are striking in appearance, yet commercial enough to worn by the most discerning of golfers. The economy of recent years has
influenced colour palettes to be muted and sombre. Golf and fashion is now witnessing a resurgence of colour reflecting positivity and opportunity. Instead of the traditional manner of taking black and charcoals and popping them with colour, Sunice has taken the
similar. The colours embrace femininity yet have undertones of bolder more unexpected twists of colours. The palette is vibrant and rich. Jewelled tones and neon pinks capturing the essence of the Brazilian people and their flamboyancy complimented with classic whites and grounded to charcoal for a more commercial palette. The main influence in terms of features and playability is to ensure that golf garments are comfortable. This design direction for Spring/Summer was applied to every piece in the collection. Starting with
the 4-way stretch Tornado collection down to the Sport
We want to
allow golfers to do what they truly want to do which is play – regardless of the weather condition.
category and the lightweight layers – each piece through fabrication and functional pattern design was a result of keeping that same common theme through the design process – freedom of movement and ease of motion.
www.sunice.com saleseurope@fletcherlg.com T: +44(0) 1268 243670
15
SGBGOLF
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60