NEWS
Callaway brings Superfeet Performance insoles to its 2014 Footwear Collection
S
uperfeet has announced that golf apparel, footwear and accessories manufacturer Callaway has introduced its premium insoles to their 2014 footwear collection.
Developed specially for the golfer, Superfeet's insoles will be available in
Callaway's X Cage Vibe and X Cage Pro shoe models and will be in store from October 1st this year. Using Superfeet's biomechanical knowledge of feet and footwear support, the
new shoes with their ergonomic insoles will appeal to golfers who are on their feet for prolonged periods of time. Superfeet insoles are based on the principles of podiatric biomechanics. Properly
aligning and supporting the bones of the feet help reduce key causes of foot, knee, back and neck problems. The Superfeet ADD/APT System traces back to the company's start as the Sports Medicine Division of the Northwest Podiatric Laboratory in 1974. ADD/APT encompasses the biomechanical science, technology, function and craſtsmanship that adjust the footwear's flat, 2-dimensional midsole to a 3-dimensional foot. The Superfeet shape helps stabilise the foot for a solid stance and fluid power transfer through each stroke. James Clark, UK sales manager for Superfeet commented: "It's exciting for one of
golf's biggest companies to be incorporating Superfeet's unique shape into their top footwear models and goes to show the benefits of using Superfeet in golf - something we have seen for years using independent studies. We hope this partnership will help Superfeet UK gain some traction in educating the importance of footwear fitting within the golf market and not just the club fitting. “Stable feet can vastly improve a golfer's consistency, distance, accuracy and
comfort on the course. A bigger benefit than a single club change can make, which we have proven with our most recent study in 2013.”
www.superfeet.com
launch a brand new line of colourful umbrellas. The Loudmouth Umbrella collection by Haas-Jordan includes fun and functional brollies in an array of Loudmouth designs to keep you both dry in the wet and shaded in the sun, with a UV coating to protect from harmful UVA and UVB rays. Haas-Jordan itself was
Swinging in the rain L
oudmouth Golf has teamed up with Haas-Jordan to
added strength. “Loudmouth likes to keep
founded in Ohio and has been said to be responsible for almost every major advance in golf umbrella technology during the past 100 years. In 1942, for example, with
the assistance of golf legend Byron Nelson, it designed and built the first American style golf umbrella, combining large size, dense fabric weave and a double rib frame for
customers covered whatever the weather,” said Loudmouth chief, Larry Jackson. “Our new range of brollies will make any round of golf standout.” "Loudmouth Golf seems to be all about having fun and not taking yourself too seriously," said Todd Blackmar, president, Hass-Jordan Golf Umbrellas. "These colourful designs force people to smile through the storm, and not take the weather too seriously either."
uk.loudmouthgolf.com
BRITISH DESIGN
British Innovation in Golf Eyewear
t. 01865 714620 e.
info@tgsports.co.uk www.sunwise.co.uk
“Protection, Enhanced
Vision & Great Looks” Today’s Golfer.
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