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@imveurope
and Laser World of Photonics in Munich as alternatives to Vision Stuttgart – and we will continue to investigate other options for 2015,’ explained Michael Gibbons, director of sales and marketing at Point Grey. Stemmer Imaging went a step further by organising its own event to compensate for the absence of the show. ‘We decided to set up our own technology forum in the countries we represent. Te first one took place in Germany in November 2013 and was a huge success with around 400 participants, almost 90 presentations and an accompanying exhibition from almost 40 manufacturers. We will organise these events again in 2015,’ said Mark Williamson, director of corporate market development at Stemmer Imaging. But it is not just the changes
to the scheduling of Vision that dictates where companies choose to exhibit. Drops in the cost of components and increased availability have meant that machine vision is being used in an increasing number of applications. Companies are starting to attend market- specific shows to reach new industries, by demonstrating how machine vision could benefit less traditional applications. ‘Shows in the food, traffic, medical and packaging markets have been pretty successful for us as they give us the opportunity to meet new potential customers in application areas that haven’t heard about us or even about machine vision at all,’ explained Williamson. Imaging and machine vision trade shows will
have to accommodate these emerging markets in order to be successful, according to AVT’s
Roman: ‘Te use of machine vision technology is no longer concentrated on the factory floor. With new growth markets such as ITS, medical and scientific imaging, surveillance, etc., the question is whether vision shows will be able to expand their visitor base in these areas or vision companies will have to attend more shows specialised in these various application markets,’ he said. Organisers of the Vision 2014 trade show
The correct education and training is essential if machine vision is to become
successful in these newer markets
have taken this factor into consideration, and are holding an accompanying programme to address applications where there is strong growth, which will include conferences and other events on automation, transport, and computing. For companies hoping to penetrate application- specific markets, having a wide area of expertise is becoming more crucial, explained IHS analyst Morse. ‘[Te machine vision market is not mature] for applications other than simple inspections. Having knowledge of these techniques is the best way for companies to identify new opportunities and enter new
markets,’ he said. ‘Tere is a plethora of excellent cameras but the ability to apply them in a cost- effective manner can make or break the project. I believe we will see more one-stop-shops appearing at fairs as more companies automatically apply MV techniques in their production.’ And, as machine vision systems are becoming
easier to configure, and the technology is being adopted by more non-traditional users, the correct education and training is essential if machine vision is to become successful in these newer markets, according to Stemmer’s Williamson.
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Complex booths are often built to demonstrate the technology, such as this stand from Allied Vision Technologies at Vision 2012
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Messe Stuttgart and Allied Vision Technologies
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