This page contains a Flash digital edition of a book.
PGASOFEUROPE


Mean Business What were the main business opportunities you


saw within the ventures? We wanted to give the people a 12-month “short break”


from business facilities with modern indoor and outdoor golf. We don´t care about the weather because we have sandy fairways and semi-rough, along with the indoor high- quality facilities. You can drive with a buggy the whole year round and the course never closes.


What strategy did you adopt in order to assess


these business opportunities? Simple – any people that wanted to play golf should and


can do this on their own terms and taking into account their personal preferences.


What were the main challenges you faced with the strategy/ventures and what did you do


to overcome them? We are a town course in Cologne with more than one million inhabitants. That helps of course, but still you have to have a clear strategy to get the people into the game and you should not fear advertising the positive aspects of your concept to all the people.


What results have you had so far and how have


you achieved the goals that were set? We are two years down the road with our business plan and


are the fastest growing concept in Germany. We see ourselves as a service club and the staff are educated very well to serve the clients/golfers.


What is next for the business – where do you now


aim to be? We want to build an event location for the region with our


clubhouse. It should become a highlight for Cologne; golf should be a side effect in the eye of a non-golfer. Once you have the people in your location you can get them in touch with the game and they can decide whether they choose the opportunities we give them or not. It is our creativity that will bring success.


For more information on Kölner Golfclub visit www.koelner-golfclub.de.


www.pgae.com SGBGOLF 5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40