news
A landmark year for PowaKaddy
P
owaKaddy has celebrated a significant increase in sales for the first half of 2014, following the launch of their Freeway range.
The FW7, FW5 and FW3 models have propelled
PowaKaddy to a 25 per cent surge in year-on-year units sold, indicating the ever-growing popularity of the brand among consumers. This position is supported by results from a re- cent, conclusive HowDidiDo survey of the UK trolley mar- ket, which revealed the Kent-based manufacturer is still the most recognisable name in electric trolleys. Delighted by the company’s performance over the course
of the year, PowaKaddy chairman, John deGraft-Johnson, said: “Our sales for 2014 so far, as well as the findings from HowDidiDo’s consumer survey, confirm that PowaKaddy re- mains the brand of choice among golfers in the UK. “With the quality of the new FW range, both in terms of
manufacturing tolerances and the innovative technologies that it incorporates, we were always confident that it would be warmly received by the golfing public and retailers, alike. “We are in the fortunate position to be part of an ever-
growing market, with more golfers than ever beginning to re- alise the performance benefits of electric trolley use. Helping to prevent injury and reduce the chances of fatigue, the electric trolley is becoming an essential piece of equip- ment for every golfer.”
www.powakaddy.com
Three new premium putters from TaylorMadeGolf
models of the Daddy Long Legs, Spider Blade and Spider Mallet models, each with Tour-inspired aesthetics. Crafted from the insights
T
of TaylorMade Tour Pro- fessionals, the new de- signs feature an enhanced colour scheme, including a luxurious black finish and white tungsten heel/toe weights. A matte-black shaft and high-polish sole round out the premium aesthetics. “The new tour-inspired cos-
metic is visually stunning, while also delivering the ultimate in sta- bility and performance,” said Tomo Bystedt, TaylorMade’s direc- tor of iron, wedge and putter cre- ation. “Each of these putters promote an extremely stable put- ting stroke, to help golfers deliver a consistent roll time after time.”
TaylorMade Tour Staff pro Ser-
gio Garcia was one of those who contributed to the development of these premium putters. Garcia recorded just 26 putts in his final round at The Open Championship.
www.taylormadegolf.co.uk
aylorMade has announced new counterbalanced
The TaylorMade Daddy Long Legs
Golfing bond raises £2.8m to fund expansion plans
far in excess of the initial £2m target.
G The Windsor-based
company, which has a turnover of almost £35m and employs 140 staff, offered the bond to its 500,000-strong customer base, with the option of investing between £2,000 and £100,000 for an annual return in either cash or golf holidays. “The response from our
customers to the golfing bond has been truly remarkable and we are delighted that so many took the opportunity to invest in the future success of the company,” said chief executive, Andrew Stanley. “With the bond being massively oversubscribed we’re now in a very strong
olfreaks.com, has raised £2.8m from its three-year golfing bond,
position to accelerate our expansion plans. “That means more
investment in technology, growing our market-leading tee-time booking service and cracking the American market. Golf travel is worth billions globally so we know that the business is out there. Our job now is to go out and get it.” Bondholders will receive
either a gross annual return of 7.5% in cash, or a 10% gross annual return payable in loyalty Breakpoints that can be spent on golf breaks or holidays at any of the company’s 2,000 worldwide venues – including the Open host, Royal Liverpool - or even on trips to iconic tournaments such as the Ryder Cup or the Masters.
www.golfbreaks.com
16 SGBGOLF
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