22 INDUSTRY DATA August 2014
Connecting the car
The connected car opportunity is set to grow massively in the next few years, yielding major opportunities for in-car display equipment suppliers, app developers and service providers, reports Steve Montgomery
Revenues from connected car telematics are expected to reach $20 billion by 2018, with additional ‘soft revenues’ generated from areas such as car servicing, ‘Big Data’ enabled by telematics, and enhanced customer service throughout the lifetime of the vehicle. That’s according to forecasts by Juniper Global Research. Meanwhile regulation in key markets, especially those in Europe
and Latin America, will mandate the inclusion of SIMs in all new vehicles, allowing OEMs to develop revenue streams and resulting in split billing, creating major impact on the telematics industry. Services such as Apple’s in-vehicle offering CarPlay will
stimulate smartphone integration into the vehicle, which will serve as a hub. In-car apps will become widespread in the next five years, even though most will be available free of charge. “Commercial and personal services will reach even further into the lives of professionals and consumers as data and applications are made available through in-car displays and smartphones,” says Anthony Cox, analyst at Juniper Research.
www.juniperresearch.com
Telemetric stakeholders Vehicle
Hardware Manufacturer AT&T, Telefonica,
Verizon, Vodafone Octo Telematics,
Masternault, Telogis etc
Service and content
App Developer
Network Operator
Telematics Service Provider
Connectivity and service
Revenues from consumer and commercial telemetrics (%) (total $20 billion by 2018)
$0.2bn $0.2bn $0.4bn $8bn $2.6bn $1.6bn $5.4bn $1.6bn
North America Latin America Western Europe
Central & Eastern Europe
Chipset Supplier
Ford, General Motors, Audi, Volkswagon, Toyota, Scania, Mann
Qualcomm, Intel, NXP, Telit 270 million In-car apps in use by 2018
Content Provider
E.g. Pandora, Aha, Here, Tom Tom, bespoke content/apps
Source: Juniper Research
Far East & China
Indian Subcontinent Rest of Asia-Pacific Africa & Middle East
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