MONETISATION & PAYMENT
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> 3: Ad placement is everything When integrating advertising into an app, it’s critical to do so in a manner that does not disrupt the user experience. If the experience is disruptive, your customers will simply abandon your app. Some of the most successful apps of all time have seamlessly integrated ads and maintained a solid user experience. The most successful ad placements are unobtrusive but clearly visible, as well as appropriately sized. If you implement advertising in this manner, it can be organic to the experience and actually add value to the end user.
> 4: Make the most of mobile programmatic One of the buzzwords of the advertising industry right now, there is huge opportunity for developers to take advantage of the shift to programmatic advertising in mobile. By automating and optimising the selling of their media space, developers can sell impressions to the highest bidder and access thousands of new advertisers. Transparency and data are paramount for developers looking to monetise inventory in this manner, as it reassures advertisers they are operating in a safe environment and provides more insight to bid against.
> 5: Continue to grow your user base With anyone that is generating revenue, it is advisable to take a percentage of that income and reinvest it
back into promoting your game, through the platform or the network that you’re working with. Why? Developers that are most successfully maximising their revenue per customer are capturing brand loyal users whilst in game. By serving your own house ads, you can promote other games from your organisation without losing customers to a competitor. Best practices for clever cross-promotion of titles include making the initial call to action button look different to standard banners, as well as taking advantage of large formats to close the deal – such as full screen or video.
> 6: Less is more
Games developers are generating billions of impressions on mobile. However, if the ad placement isn’t right then you’re not going to make money. We’ve found from our own platform that you can actually make more revenue with less traffic, if everything is done right in terms of the user experience. It’s all about quality over quantity. A strong ad performance, rather than just scale, will always ensure a better user experience and better revenue. Follow these steps and consumers are going to be highly engaged with the advertising in your games. As more advertisers seek out mobile customers to get their marketing messages delivered, the end result for developers can be a healthy business model that enables them to continue to do what they love most – building great new games.
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