4.


Sprucing up a park has been shown to increase the number of people who visit and exercise there, some-


times dramatically. The more aesthetically pleasing a park, the more likely people are to exercise there and in surrounding neigh- borhoods.20-22


are more likely to be used.23,24


Larger parks with more facilities Simply improv-


ing park signage has been shown to increase park use, and more substantial renovations can go even further. 25,26


Of two recently reno-


vated San Francisco parks, one experienced a more than fivefold increase in park use; in the other park, use nearly doubled.27


Learn about marketing parks.


allana wesley-white


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