NEWS


Telefl ora: I consider Amazon a very serious competitor down the line knowing fi rst how Amazon Prime members are extremely committed to the program to check them out fi rst when looking for any item and second con- sidering the power of the brand in the US. However, looking at their catalog as it is today, it looks like they have a very basic program with simple vases with an everyday look. They are still a relevant competitor, and it certainly has the power to make a dent in the mar- ket.


The pressure to always be the best in the market is no diff erent from the pressure any other competitor in the market puts on us. The power of Amazon defi - nitely gives an additional reason to keep improving our programs in search for excellence; but in the end, Telefl ora’s program is fl orist- supported, which gives us the advantage to deliver our products by a local fl oral shop that will arrange and quality-control the bouquet a few hours prior to delivery.


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Sabina Reiner is Marketing Manager at Selecta Cut Flowers. You can reach her at sabina.reiner@selectacutfl owers.com


www.SelectaCutFlowers.com FloralNews 7 4


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