NEWS
Amazon Flower e-Shop By Sabina Reiner
Some of you already may have heard that last August 2013 Amazon quietly launched its own online fl ower shop, offering a very limited line of six different bouquets to choose from. By the time it expanded its fl ower selection, it now offers 28 different bouquets. In the U.S., Amazon fl owers are available via the Amazon Curated Flower Collection, under the “Grocery and Gourmet Food” department. Previously the only fresh cut fl owers available on
amazon.com were sold by third-party companies.
@ T T
his online retail giant off ers its cut fl owers line for an attractive price comparing to other on- line fl ower sellers off ers. For instant, a dozen
red roses in a vase Amazon is currently selling for $31.07 while the same order from competitors costs between $44.99 and $74.99 (all prices are before shipping and taxes). It’s still unclear where Amazon is sourcing the fl owers. All Amazon bouquets are eligible for free delivery through Amazon Prime, but Amazon is strict with delivery dates – it does not deliver on Saturday, Sun- day, or Monday. Another weakness is that Amazon does not currently allow customers to schedule a delivery date.
he customers who ordered Amazon’s fl owers online left mixed feedback, from very positive to a negative. Customer Tiff any Young wrote
on March 14: “Flowers were delivered the next day and matched
36 FloralNews
www.SelectaCutFlowers.com
the description and picture of what I purchased. The greeting was also included accurately and meant a lot to the receiver. This is a great option with Amazon Prime compared to ordering fl owers from the local fl ower ship because it saves so much money in de- livery.” Another buyer was very disappointed with the qual- ity of ordered roses. “The roses arrived but were al- ready starting to brown upon arrival. You are better off sticking with a local fl orist” wrote A. Carhart on February 5.
have some serious competition. We asked Telefl ora, an online fl ower retailer, what they think about this move. Here is their feedback on that:
I Jorge Alonso, Director Vendor Relations – S&B –
f Amazon will make sure its fl owers are delivered in good quality and will fi gure out a way to sched- uled deliveries, other online fl ower sellers will
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