42 TVBEurope The Workflow
Preparing for thekick-off
BRAZIL 2014 will be the fourth FIFA World Cup for Host Broadcast Services (HBS) and the fifth for Francis Tellier, CEO of HBS Group of companies. In 1998, he was head of operations at TVRS’98 in France, but that was the last World Cup where the host broadcasting operation was handled by a local host broadcaster. As such, Tellier was director general of the last Host Broadcaster of an era — and with his appointment to HBS in 1999, he was the first of a new one. Why was the change so important? Tellier explains: “The principle of reciprocity had reached its limits and people in the know realised that Host Broadcasting — with its many facets, such as dealing
world of high definition broadcast and new media over that period!” “Today HBS is FIFA’s
Live 4K was trialled at the Confederations Cup in 2013 in readiness for the World Cup in Brazil beginning in June
with Rights Holders, contracting with Federations and so on — had to be managed differently.
That was 15 years ago and what a mind-boggling revolution we have witnessed in the
dedicated broadcaster. And ‘dedicated’ means the teams live every working day and sleep every night invariably dreaming of FIFA deliverables somewhere around the world,” states Tellier. He says that FIFA is a very demanding employer and receives only the best. “Our milestones include, the Multi- Feed concept implemented in 2002, full HD with the extraordinary Media Server — FIFA MAX — in 2006, 25 matches in 3D in 2010 and new state-of-the-art multimedia services in 2014.”
Philip Stevens continues his preview of the World Cup by talking to key players in the coverage
Planning takes time Two-to-four years before the implementation of a broadcast operation, HBS does an in- depth audit of all the conditions and resources of the host country. “No two host countries are alike,” states Tellier. “For example, there are 11,000km between venues in Brazil, while only 3000km were involved to tour all sites in South Africa in 2010.” Having said that, the 2014
FIFA World Cup Production Plan is largely based on the highly successful South Africa tournament coverage. However, several upgrades will be implemented, including increasing the number of match cameras from 29 to 34,
www.tvbeurope.com April 2014
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