April 2014
www.tvbeurope.com
TVBEurope 39 ForumVirtual Sets
those organisations with modest finances to express both. Churruca: In terms of
software technology, I believe the next step is to go beyond the trackless/tracking dichotomy, and provide 3D tools that allow an even more advanced integration between real images or characters with the synthetic environments. Dalgoutte: Commercial
broadcasters will increasingly use both VR and AR to drive revenues through product placement. It is already being used in sporting events — changing the boards during a game or according to region. This will become more prevalent in regular programming with the insertion of virtual objects or changing branding of products and so on. Eddershaw: Camera tracking systems are evolving all the time with the focus on precision and absolute positioning accuracy. We have partnered with nCam, a company well established in the film world with their advanced tracking systems for CG pre- visualisation. Our deep
Phillip Dalgoutte, Vinten Radamec
understanding of the technical and practical demands of live VR/AR broadcasts and nCam’s innovative technical solution will make a very exciting combination in this market place, and I believe will open up VR production opportunities to an even wider customer base. Harrison: Almost certainly
image tracking, both for cameras and objects. Image- based camera tracking, with either the aid of targets in the camera’s field of view or existing set features — the
Orad’s ProSet solution features a library of shaders, including depth of field
AR case — negates the need for sensors on the camera. Whilst such systems currently exist, none are yet completely 100% reliable. Lang: 4K, of course, is on
the forefront of everyone’s mind right now, but beyond that I think the introduction of new keying technologies will be a major factor. We have seen some very promising development in keying technology which does not require an evenly lit uniform colour background. This will
open the doors even further for anyone to begin creating their virtual productions. Pancake: I think the next major development in the virtual news studio will be the development of more affordable realtime 3D virtual spaces and camera hardware that works in conjunction with software to place a user in an interactive virtual environment. Currently, the hardware necessary for pulling off a realtime virtual studio is cost prohibitive for most small to medium sized
video productions. But, I see this price falling in the near term allowing a wider variety of video producers to take advantage of this technology in their productions.
www.brainstorm.es www.litepanels.com www.newtek.com www.orad.tv www.rtsw.co.uk www.shotoku.co.uk www.stypegrip.com www.vintenradamec.com www.virtual-studio-set.com www.vizrt.com
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