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ARC


“Man is the storytelling animal…. It’s the thing that defines us. We tell stories to understand ourselves.”


~Salman Rushdie


A good storyteller gathers a ridiculous amount of information and then siſts through it, letting stray facts fall away.


STORY IS THE ART OF ESSENCES. Where’s the plot that will intrigue and inspire your audience? What details are compelling enough to immerse them in the experience?


“At a historic site, we often start by mining for the real stories that are already there,” says Vice President Tom Owen. “What we look for is human emotion, not facts and figures. We’re looking for the challenge a person faced, how they dealt with that challenge, what they were feeling at the time—and then talking about that in terms today’s visitor can relate to.”


Once you find your story, you have to figure out the best way to tell it. A game or pictures or a video? An elaborate high-tech simulation, or a simple story told by another human being as darkness falls? Whatever form you choose, you need a narrative arc that your visitors can follow, using it to orient themselves.


ELEMENTS OF STORY


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