commercial exchanges take place and operators in the footwear sector can compare notes.
T “The edition that has just finished saw the
participation of 13,213 visitors, 10% more than in January 2013 - confirms Roberto Pellegrini, President of Riva del Garda Fierecongressi. Expo Riva Schuh continues to succeed in attracting buyers and companies from all over the world and confirms it has the right DNA to be THE international appointment: visitors came from 107 different countries, an absolute record the proves the capability of the fair to extend its horizons toward new markets.”
In particular, the figures show a growing
trend in visitors who come from the Asian sub-continent, from North America and from African countries, especially Algeria, Tunisia and South Africa. The presence of European operators holds firm, above all with visitors coming from Italy, Germany and France, and also from Spain and the United Kingdom.
“The collections on show at this edition demonstrate growing attention to the research and design phase of the product - states Giovanni Laezza, Managing Director of Riva del Garda Fierecongressi – a sure sign that the demands of the end user are being carefully listened to.
A trend to represent added value was
evident throughout the entire event, as well as the ability to attract visitors from every part of the distribution chain: in fact, our information shows how, alongside the established public made up of large distribution chains, a significant presence of small and medium chains and retailers also registered.”
he 81st edition of Expo Riva Schuh closed, an increasingly important international crossroads, a meeting place where
“Expo Riva Schuh is the first opportunity
to present the Autumn/Winter 2014/2015 footwear collections - adds Carla Costa, Manager of the Fairs Unit of Riva del Garda Fierecongressi. It offers a preview of the season’s trends and reveals that the “must haves” for women will be ankle boots, with lug soles, in distressed leather, in dark colours or with bronze or copper reflections. For men, on the other hand, we’ve seen an all-round sporty mood, with shiny touches, camouflage patterns and a broad use of crumpled, metallic leather. Footwear for little stars were on show for little ones, ranging from baroque fabrics to multi-colour inserts that liven up really sporty designs.”
As of this edition, visitors have also been
able to follow all the latest news via the new Facebook page, which has gained 1,500 likes in just a few weeks. This offers yet another tool which has been made available to companies and visitors, who can interact with the fair through the FB page and follow what’s going on, not just during the days of the event, but all year round. It is also a way in which to speak about Expo Riva Schuh to a varied and diverse audience and to tell the story of the event at 360°. The event has also attracted increasingly interest in the world of the web from the community of fashion bloggers.
From business to fashion, Expo Riva Schuh
is established at the point of reference for companies and buyers from the world of footwear and is already looking forward to the next edition, scheduled for June 14th – 17th 2014.
Riva del Garda – Fierecongressi S.p.A.
Tel. +39 0464 520000 Fax +39 0464 570130
http://www.exporivaschuh.it e-mail:
info@exporivaschuh.it
MARCH 2014 • FOOTWEAR TODAY
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