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RAPID MEDIA 2014


THE A-HOLE, LYONS, COLORADO. PHOTO: PETER HOLCOMBE


SAGE DONNELLY AT AGE 12 IN Paddling Buyer’s Guide


AROUND K NOT


idding


Companies swallow profit to invest in the next generation of paddlers


At 13 years old, Sage Donnelly of Carson City, Nevada, already has more than a decade of whitewater experience. She’s beating adult women in freestyle, C1 and K1 slalom. Off the competi- tion circuit, she runs waterfalls and class V rivers. You wouldn’t have seen a phemon this young 10 years ago,


before Jackson Kayak introduced the Fun series of whitewater kayaks for kids under nine and as small as 30 pounds. Or before youngsters like EJ’s daughter Emily and son Dane, who ran his first class IV at age four, entered the spotlight to inspire kids and parents alike. Since the Fun came out in 2005, designer Eric “EJ” Jackson


says the average age of entry into whitewater kayaking has been cut in half, to around age eight. Youth participation statistics from the Outdoor Industry Association report that the number of whitewater kayakers aged six to 17 has more than doubled in the last five years. The number of youth participating in rec and touring is also up, though not as dramatically.


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