1917


THE MODEL T FORD. PHOTOS: COURTESY OLD TOWN


UNCHANGED SINCE CANOES AND KAYAKS


REAL VACATION. Lodge-based sea kayak & snorkel journeys on the


world’s second longest barrier reef. Explore Glovers & Lighthouse Atolls from exclusive Basecamps. Paddle wild jungle rivers. Kayak rentals & self-guided trips also available.


1938


1941


kayaks, boards—hell, even improvised craft like Huck Finn’s raft—still offer their paddlers and polers a chance to get on the water, to connect to a river or shoreline and to participate in an activity that is as old as North America itself. In 1925, the average life expectancy for men was 57.6


years and for women 60.6 years. Today, we can expect to live 20 years longer and many of us choose to spend it im- mersed in the happiness found in the rhythm and camara- derie of silent craft. Looking back at some of the old canoe manufacturers’


catalogues, the range of products on offer is much narrower and the options seem a bit antiquated, however some of the slogans are as apt now as they were back then. In 1919, for example, the Old Town Canoe Company


catalogue reflected on the post-WWI era, showing an im- age of a soldier advancing with bayonet mounted against a montage of paddle, pack, canoe and blanket. The slogan, referring to the Allies victory in WWI, says, “Outdoor life did it,” meaning that the strength of mind, body and spirit of a young person heading into conflict was shaped by the paddling experience. In 1920 and 1921, the bristle of that sentiment was soft-


ened to “Old Town Canoes for outdoor vigor.” And, in 1922, my favorite, beneath a happy couple on the water in a handsome canvas-covered canoe, the slogan reads, “Wa- terways for pleasure days.” More than ninety years later and the sentiment is equally as true. Happy shopping. James Raffan is the executive director of the Canadian Canoe


Museum. Tumblehome is a regular column in Canoeroots. This article first appeared in the 2014 Paddling Buyer’s Guide.


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