>>CROSSE CULTURE
there for several years and became the director of marketing, and then I made the big move from secondary market to big market, to Los Angeles, and was director of marketing at the L.A. Coliseum, where I had the L.A. Raiders at the time, the Clippers and USC football and basketball. I went to Pittsburgh and worked with
the Penguins, Pirates and the Steelers after L.A., and then I came out to Denver in May of 1998, between the two John Elway Broncos Super Bowls. For a native New Yorker — I was born in Manhattan and grew up in Bronxville, N.Y. — I never thought I would end up in the middle of the country. Somehow that happened.
What are the challenges of your day-to-day job? It’s a wildly competitive business on
many fronts. In football, you have to generate the revenue so you can give the football side all the resources they need to put the best product on the fi eld they can. We’re working hard. We’re in a great place right now. Denver, in particular, is a crowded sports landscape for the size of the market. We’ve got to hustle and continue to drive revenue to make sure that the Broncos football side can put the best product on the fi eld.
How do you capitalize on a star like Peyton Manning? Denver is roughly the 20th size market in the country, and Elway in the late ’90s really made a smaller market team a national brand. Bringing Elway back on
in the front offi ce and his subsequent
move to bring Peyton here, it’s put the Bronco brand right at there at the top. A recent poll had us as the second-most popular sports team in America. It’s amazing what a guy like Peyton can do for your brand.
Are you looking forward to the FIL World Championship in Commerce City this summer? This summer’s world championship will
set a new standard. It’s had moderate success in the past. This is something that Denver is really going to embrace. The world championship will be viewed differently after this summer. This is the step forward to make it a really premier event.
— Corey McLaughlin A Publication of US Lacrosse February 2014 >> LACROSSE MAGAZINE 17
Bright Lights, Big City for Pannell
Does it get any bigger than Times Square? It certainly doesn’t get any more crowded over the winter holidays than at the crossroads of the world in New York City. If you were there in December, Rob Pannell was featured on a giant Wheaties billboard in a New York Lizards jersey. Pannell, who signed an endorsement deal with the cereal brand in October, saw his likeness rotated among other Wheaties athletes such as NFL star Adrian Peterson.
ALL SMILES
Speaking of Lizards, former New York midfi elder Stephen Berger, who also is US Lacrosse’s men’s game director, was featured in an image named as the third most stunning sports photo of 2013 by the website Mashable. The photos were pulled from Getty Images’ year-in-review batch. Berger, who was traded to the Boston Cannons later in the summer, runs through a pre-game entry line of excited kids at Hofstra’s Shuart Stadium.
Lacrosse Ball Massage? Yes, Please Running out of things to do with lacrosse balls? Try this. Shape
Magazine recommends a lacrosse ball for self-massage. Put a ball under the arch of your bare foot and roll over it to soothe sore feet. To ease forearm pain and help avoid carpal tunnel syndrome, hold the ball in one hand and roll it up and down the forearm, or do the same between your desk and forearm.
WEST POINT TEAMMATES REUNITE IN AFGHANISTAN In a remarkable story of circumstance, six female Army offi cers in two engineer brigade units — all of them former captains of Army’s club lacrosse team — reunited at Bagram Airfi eld in Afghanistan this September, as one brigade assumed responsibility from another. Pictured: First Lt. Elizabeth Lewis, 1st Lt. Tara Middlebrooks, 2nd Lt. Lisa Miller, Capt. Rachel Neasham, and 1st Lt. Laura Beth Beebe. Not pictured: 2nd Lt. Lauren French.
The Other Coach Belichick Amanda Belichick, head women’s lacrosse coach at Division
III Wesleyan and 28-year-old daughter of New England Patriots coach Bill, was the subject of a feature dubbed “The Other Coach Belichick,” during ESPN’s Monday Night Football broadcast of the Patriots-Carolina Panthers game. Bill was a lacrosse player and captain during his college days at Wesleyan, as was Amanda. “I tell my players, ‘When the ball is in your stick, you’re the quarterback,” Amanda said, later saying, “I’m my own person. I would love to be as successful as my dad.”
MORE COACH BELICHICK… A couple of Belichick-related news items: The Patriots coach announced the launch of the Bill Belichick Foundation, and lacrosse was mentioned prominently in the mission statement. It is: “To provide coaching, mentorship, and fi nancial assistance to individuals, communities and organizations with a focus on the sports of football and lacrosse.”
The coach was also a topic of conversation when Paul Rabil visited Sports Illustrated in New York and was featured on its daily web series “SI Now.” “He’s a really genuine guy, very analytical,” Rabil said of the Hoodie during the segment. “He’s always asking about lacrosse, and asking about a certain play, and all I want to talk about is Rob Gronkowski or Tom Brady. He’d rather not talk about football.”
©ESPN; ©JAMES BEEBE; ©WHEATIES
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