6 TVBEurope
Opinion The Year Ahead
www.tvbeurope.com January 2014
The numbers of viewers that consume content online and on mobile devices first, instead of on-air, will only continue to grow
Adapting the art of news storytelling: Predictions for 2014
Vizrt’s CTO, Petter Ole Jakobsen, gives his thoughts about how news will change in the coming year. For him, it’s online and mobile first
Technology will drive storytelling THE ART of storytelling will become more complex and more informative. Audiences are growing more diverse and get their information from a myriad of sources. If a broadcaster is going to survive they must be able to adapt to new technologies that will help them get content into and out of the studio quickly, while also remaining reactive to changes as a story happens.
Broadcaster shift to mobile and online first The numbers of viewers that consume content online and on mobile devices first, instead of on-air, will only continue to grow. Broadcasters must now approach production as not just on-air first, but also mobile and online first. When broadcasters accept this reality, a ripple effect occurs for the rest of their storytelling.
A shift to social storytelling News content is available online much more rapidly from
various sources than from traditional on-air newscasts, so the broadcaster must be able to shift gears quickly and adapt the moment the story changes. Social media management must be
the complexity of the production. At the same time, broadcasters are reducing the number of bodies in the control room running the newscast. Control room automation systems are allowing the
Jakobsen: “The broadcaster must be able to shift gears quickly and adapt the moment the story changes”
“If a broadcaster is going to survive they must be able to adapt to new technologies that will help them get content into and out of the studio quickly, while also remaining reactive to changes as a story happens”
Petter Ole Jakobsen, Vizrt
considered as the audience reacts to unfolding events.
The evolution of the control room Presenters are given tools that allow them to control the flow of a broadcast. Multi-touch screens and tablets add flexibility, but they, combined with the growing number of screens in a studio, also add to
2014 live
If there was a live event broadcast last year, chances are EVS appeared in the workflow. Joop Janssen, CEO of EVS, looks ahead to 2014 and sees multi-screen, IP and connectivity
PREDICTING THE future isn’t what you’d call an exact science, but at EVS we’re pretty confident about a few of the key trends for 2014. Year after year we’re seeing
a great deal more live event coverage and 2014 is sure to break all records. Advancements in broadcast technology and infrastructure mean live production of events is closer to live than ever before —
particularly in sport and entertainment.
The significant increase in consuming live and near-live sporting action brings with it increased demand for multi- screen access. We’ve watched the appetite for second screen and connected devices skyrocket and that will surely continue well into 2014. FIFA’s recent announcement to introduce multimedia distribution through
Janssen: “There will be an increasing demand from content owners and sports federations to gain access to live recorded content for use in numerous ways”
the web will further boost second screen demands and expectations. There will be an increasing demand from content owners and sports federations to gain access to live recorded content for use in numerous ways. They’ll be
broadcaster to have a smaller staff while expanding their capabilities, opening the door to handle a large amount of screens and rapidly changing content. What could not be done in the past with a director/technical director team and a massive vision mixer, can now be accomplished with a simple software interface and keyboard.
Changing internal content distribution models Another struggle broadcasters deal with is the internal sharing of content between parts of a news organisation. There is still the division of on-air news production and managing content on the broadcaster’s website. When broadcasters shift to the online and mobile first model, these lines will become
starting to think bigger than solely broadcast organisations and will push their enriched live content further afield to press and sports clubs in the coming years. Connectivity is no longer simply about multimedia fulfilment. It’s about cost-effectively and efficiently delivering unique, enriched and engaging content services — and, ultimately, about creating new revenue streams. Another area that will see significant growth in the coming year is IP-based workflows. This has enjoyed a steady rise and will be further accelerated by the growing need for remote production capabilities. For broadcasters it’s all about keeping content delivery costs down and quality high. And remote production will be key to delivering on this vision. During 2014, 4K will really begin to find its feet as broadcasters look to provide consumers with ever better
blurred. Using intelligent media management systems will allow the broadcaster to immediately make the same content available to all parts of a news organisation in the format they need – at any desktop. Editing of graphics and video takes place quickly and easily on the desktop. On the distribution side, the live broadcast and graphics are all composited live for the screen size and resolution needed for any platform. This not only saves the broadcaster time to air but also opens opportunities to have individual branding and sponsors across platforms without any extra render time needed. We will definitely see some
interesting changes happen for the broadcaster over the next year.
www.vizrt.com
quality. It will certainly be knocking at the door of the world’s major broadcasting networks, and they should be very eager to hear what it has to say. Even the smaller networks will want to know what 4K has to offer – in particular 4K zooming solutions that bring an improved viewing experience. If we were to pick out trends that will be a top priority for many IT/tech departments in our industry — media interoperability and file mastering are at the top of the list. Both of these are vital and need to be seamless across all production processes from creation to delivery and archive. So this simply has to remain a key focus for 2014 and beyond. Because of the growing number and variety of video sources, formats and associated metadata in the broadcast arena, solutions to handle this will be a big focus to enable speedy and efficient content delivery.
www.evs.com
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