GIVE YOUR BUSINESS
s the economy slowly gets back on track, now is the time for your business to gear up for the opportunities that lie ahead. And to help you launch into the new season in the best possible way, our experts will again be on hand to give your business the Knowledge Factor! For many in the industry, 2013 will have
A
seen a period of continued consolidation which is hopefully now giving way to planning for growth. Whichever path your business is following at the moment and whatever changes you might be planning, it’s always benefi cial to get impartial, expert advice to help you make the right decisions. So whether you are a dealer, motorcycle trainer, industry
KS1 SHARP SHARP, the Safety Helmet Assessment and Rating Programme, provides an independent assessment of the safety performance of motorcycle helmets which you can use to guide your customers when choosing a new helmet.
Representatives from the programme will be on hand to provide detailed information about the scheme, answer any questions you might have and explain how you can use freely available information about the SHARP scheme to your advantage.
www.direct.gov.uk/sharp
KS2 PROTECTING THE OFF-ROAD MARKET If you sell off-road motorcycles or off-road related products and services, then you’ll be keenly aware of the many pressures on both off-road leisure and competitive riding. And that, of course, means pressure on your income. Treadlightly and the Motorcycle Sport Political Strategy Group (MSPG) will be on hand to explain current threats in more detail, how to challenge these threats, how to benefi t from current industry-wide activities and initiatives and, most importantly, how to generate new business.
www.treadlightly-uk.org :
www.mscode.co.uk
KS3 EMPOWERING YOUR BUSINESS There’s an old adage that ‘all politics is local’, and engaging with your customers on local issues can empower your business. Rowan Public Affairs (RPA) is a public policy and communications consultancy which specialises in government and parliamentary relations on behalf of the
supplier, distributor or manufacturer, make time to visit the Knowledge Shop. No issue is too big or too small and it will cost you nothing but a few minutes of your time. Our knowledge advisers are there to help your business so please do take full advantage.
Frank Finch Knowledge Shop co-ordinator
industry. RPA can offer specialist advice and knowledge on a range of issues, including local authority policy and how to get your MP to support business in your locality, as well as provide advice on how public policy and social attitudes can affect trade, thus helping businesses develop their marketing strategy.
www.rowanpublicaffairs.com
KS4 GREAT STORE DISPLAYS MAKE MORE MONEY Fifty per cent of all High Street purchases are made on impulse and, in a leisure business such as motorcycles, that fi gure is often higher. Key to capitalising on your customers’ unplanned spend is effective visual merchandising which, simply put, is the way you display your wares to increase the chances of selling them. You cannot afford to ignore the power of visual merchandising! What’s important? How do you do it? Where do you start? Ask Roy Pinto and Geoff Selvidge of ShopTuner and pick up their top ten tips to get you started.
www.shoptuner.co.uk
KS5 CONSUMER CREDIT CHANGES – GET COMPLIANT! Last year saw the emergence of the Financial Conduct Authority (FCA), which requires fi rms to put the well-being of customers at the heart of how they run their business. The FCA’s scope is set to expand further in April when it starts to regulate Consumer Credit Licences. Getting advice on these changes is essential and the Knowledge Shop will have industry experts from Automotive Compliance on hand to explain what is required and the pitfalls that need to be avoided, not just in relation to consumer credit licences but all related aspects of business compliance.
www.automotive-compliance.co.uk
Harglo Performance
t: 01386 700907 w:
www.harglo-performance.com
Come and visit us at Trade Expo and see for your self what exciting new models we have for 2014.
Dealer opportunities in most areas Great technical and spares back up Excellent dealer margins
28 MOTORCYCLE TRADE EXPO 2014
GENERATE BUSINESS
E30 SEE US ON
2014
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