Out and About Qudini
House of Fraser UK
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Escape the Queue
House of Fraser is the first retailer to trial a new technology from Qudini and now customers can escape queuing with the new Buy and Collect counter.
You simply check‐in at the self‐service kiosk in the store or by SMS and you will then receive SMS updates while you browse the store waiting for service. Your order is
prepared and texts you when it is ready to be picked up at the Buy and Collect counter. This new service seeks to ensure that House of Fraser will be able to continue to offer their multichannel customers the same seamless digital experience that they are used to online; within their physical store environment. Initially the results
have shown that customers greatly enjoy this digital alternative to standing in a physical queue waiting for their order and Buy and Collect customer satisfaction results for the store have risen by 12%. Executive Director for Multichannel at House of Fraser Andy Harding said "Qudini offers an innovative and engaging
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service‐led tool which has allowed us to evolve and differentiate our Buy and Collect proposition in some of our London stores. Customer feedback has been very positive so far. The Qudini team has been fantastic at working with us to ensure our trial launched smoothly"
Founder of Qudini Imogen Wethered explained “We are incredibly proud to be working with such an innovative retailer who truly understands the value of offering their customers a seamless, hi‐tech and premium service. It’s been
fantastic proving the significant effects that this improved experience has on customer satisfaction.”
Contact Qudini
www.qudini.com
www.a1retailmagazine.com
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