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News & Business


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APPOINTMENTS


The Security Institute has appointed Lisa Sharkey and Nick Hymans CSyP as Directors of the Main Board with effect from 4th November 2013.


CONGRATULATIONS!


NEW IDENTITY


Dubai‐based retailer BMA who operate Red Tag and Geant supermarkets in the Middle East, briefed Dalziel and Pow in late 2012 to create a new value fashion brand that would challenge their competitors in the market. They were asked to develop all elements from scratch, from brand positioning through to name generation and identity design, to the retail environment and its supporting graphic communications.


The brand needed to respond to the new attitude and vibrancy of Dubai, while also being adaptable to cultural demands within the Saudi marketplace. Trading at 30,000 square feet, the new concept is a value fashion business that includes men’s, women’s, kid’s, shoes, accessories and home departments. Through the definition stage and a number of workshops, Dalziel and Pow developed the brand positioning and went on to generate the name ‘Twenty‐four’. Following this initial phase, they designed the identity and interior along with all in‐store graphic communications and ticketing. A light and fresh approach was given to the brand and its environment to allow for brand ownership and clarity through the use of expressive colour. The ambition was to design and test the new Twenty‐four brand across a number of sites in the UAE in October 2013. Following this initial trial, there are plans to launch the brand across the Middle East.


wnDirect have won ‘New Business of the Year’ at the 2013 National Business Awards. wnDirect was judged on its vision for growth and how it has not only met but exceeded its targets and KPIs. wnDirect was presented with the title at an award ceremony at Grosvenor House, Park Lane, London on 12th November 2013.


DIGITAL SHOPPING WALL


South Tyneside is leading the way in creating a new era for high street spending by introducing the country’s first digital shopping wall. This gives small retailers a virtual presence, which should help to build their business to the point where they will be able to actually open a town centre store.


An empty shop at King Street, South Shields has now been opened up to promote four small businesses, complete with their own QR codes which can be scanned using a smart phone.


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