Out and About Sheridan&Co The 7 Virutes Beauty Inc. Selfridges, London
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Earthly Scents
SHERIDAN&CO provides virtuous launch for fragrance line..
Barb Steggemann is Founder and CEO of The 7 Virtues Beauty Inc. They purchase essential oils from countries such as Haiti, Afghanistan and the Middle East. These include scents such as Vetiver of Haiti, Middle East Peace and Afghanistan Orange Blossom.
Launched on 21st September, in Selfridges, London to coincide with the United National International Day of Peace, Sheridan&Co stepped in to support the Canadian company, The 7 Virtues Beauty Inc and help launch its fragrance line to UK consumers in style.
Steve Thomas, Head of Design UK at Sheridan&Co explains, “This was an interesting project for us as we didn’t design it from scratch. For the launch of a new brand, impact is crucial and this is something that we were able to add to the pop‐up unit back wall via lighting, larger headers for brand messaging and making it double‐sided
to take advantage of its location at the top of the escalator. We knew that pantone colours were important to the brand, so focussing a lot on the printing process to apply a pink pattern to the glass panel of the back wall was a key aspect of the design. By working jointly with The 7 Virtues and Selfridges, we were able to create a more customer friendly site, with the addition of stocked product rather than just a basic display. This ultimately meant consumers didn’t have to go to a different part of the store to make a purchase, helping to drive sales.”
Barb Steggemann went on to say, “This partnership with Selfridges will help us greatly on our mission to ignite a cavalry of businesses to come and do trade with nations rebuilding to reverse issues of poverty and war. We are so grateful that Sheridan&Co was able to step in at such short notice and help us achieve our vision and really capture the consumer’s interest.”
Contact Sheridan&Co
+44 (0)207 486 7499
www.sheridanandco.com
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