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RETAIL TECHNOLOGY


Box Technologies +44 (0) 1844 264000 www.boxtechnologies.com


Box Technologies (Box), which works with leading retailers, has launched its ‘Personal Stylist’, creating a truly interactive tool for today’s shopper. Through the Personal Stylist wall, shoppers can view how garments, shoes and accessories will appear when actually worn as opposed to on the hanger, and they can also mix and match other garments to see what complements the item they are looking to buy. The technology creates a common interface, and real interaction between the shop and the customer. It also has the ability to provide personalisation, based on a customer’s shopping history.


Retailers are also able to demonstrate their entire product range. For example, they may be in a concession with a limited number of products, but via Personal Stylist they can extend to show their entire collection, using minimal floor space. Ian Patterson, head of retail at Box, commented: “Retailers must interact if they are going to win business in today’s competitive environment, which is why we have launched the Personal Stylist tool - a real industry first.” “At the end of the day a store needs to be somewhere that the customer wants to visit. A happy and engaged customer will spend longer in store making purchases. Technology needs to bring the customer experience to life – which can often be achieved through low-level and careful investment.”


NEC


+44 (0) 8701 201160 www.nec-displays.co.uk


The new flagship for the popular V Series of large format displays, the MultiSync V801 is a fully featured 80-inch display that offers both outstanding performance and excellent value for money. The massive screen with Full HD resolution delivers a bright and vivid picture whilst the Edge-LED backlight provides a slim design for elegant architectural integration. Perfect for high impact retail signage, achieving 1.77m active display height in portrait orientation to present stunning life-size content.


As with all other members of the V Series range, the V801 supports NEC's latest option slot technology, which allows for the integration of single board computers and other option slot products based on the current NEC OPS standard. The display’s sophisticated heat management ensures the longest possible backlight lifetime and offers more installation flexibility than any other competitor. The NEC V Series delivers compelling solutions for those seeking good value for money with high expectations in configurability, reliability and longevity.


METAKINETIC


+44 (0) 118 324 9000 www.metakinetic.com


Alternative fashion retailer Soho’s has signed up with its ecommerce partner Metakinetic to overhaul its digital marketing channels to help maintain its competitive edge and increase revenue. The contract awarded is for a complete overhaul of Soho’s SEO and Google PPC delivery channels to market. Soho’s unique range of alternative and cutting-edge clothing collections are bought by UK and international customers in stores and online. In a highly competitive marketplace many retailers are finding the need to develop the use of digital marketing channels to reach their customers. Dan Barker, Director at Sohos.co.uk, commented: ‘Our aim is to increase sales and reach out to more potential customers through our website. We already have a good relationship with Metakinetic and they have the retail knowledge and marketing channel insight that we needed.’ The partnership between Metakinetic and Soho’s began with the development of the new ecommerce website created by Metakinetic. The site has helped Soho’s to improve its online presence, with smarter presentation and more customer-friendly features. Dave Schulhof, Head of Digital Marketing at Metakinetic, said: ‘We are finding that more and more of our retail customers need to increase their use of the latest digital marketing techniques to keep ahead of their competitors.’


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