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SME Speaks


facturing Engineers had served SME well for 43 years, it has reached a point where it is restrictive and does not reflect all of SME’s stakeholders in manufacturing. Just in the United States, some 12 million Americans are directly employed in manufacturing. SME wants to reach all of those individuals, and it needed a name that would allow its reach to broaden, while still retaining that familiarity and associated core membership. Today, the Board feels everyone who regards manufacturing as a profession should feel welcome—and find value—in SME membership. By positioning for growth and relevance is SME forsaking the manufacturing engineer? Absolutely not. The manufac- turing engineer is clearly at the center of those in the manufacturing profession. These professionals are celebrated and recognized with SME certification, honors, awards and, of course, the network of other manufacturing engineering professionals. There are many others, however, who do not carry that job title—or once did but now have a different title—who very much consider their career to be in manufacturing. To those who don’t know SME well, the former name simply doesn’t sound inclusive. In the end, however, this change affects individual members on a personal basis,


so let’s go personal. I’ve been very fortunate to have a broad and deep understand- ing of SME from the start. My father, as a manufacturing engineer and later owner of his own machine shop, was of course an SME member. I always knew a manu- facturing career—to me the essence of designing and making things—was right for me. I eagerly joined the SME student chapter at the University of Wisconsin and was mentored by the faculty advisor Marvin DeVries. It was no surprise Professor DeVries later was elected SME president, and his role—as with all of our student chapter advisors—was invaluable to growing students’ understanding of both the manufac- turing profession and of SME. Without this background, I might have joined SME as a manufacturing engineer, but later, as a manufacturing executive, I would not have gathered that SME is the right place for me according to our former name. While today I no longer have the manufacturing engineer title, manufacturing engineering is my profession—and SME is the place where manufacturing comes together. We can’t allow our former name to dissuade others to join SME, to meet their colleagues, to continuously improve their knowledge and to grow their careers. As SME looks to the future, our overarching goal in 2014 will be to continue emphasizing SME’s new brand and image as it continues to mature. A brand is a promise, which can also convey an emotion and enlist loyalty. SME’s new brand delivers the promise that it will engage with its stakeholders—companies, educators, government and communities; members, students and practitioners; and the current and future manufacturing workforce—to share knowledge and advance manufac- turing. To do this, all strategic areas of SME—events, Tooling U-SME, membership, Manufacturing Engineering Media and the SME Education Foundation—must all work together to ensure that SME is fulfilling its stakeholders expectations and ulti- mately exploring its endless potential.


As cliché as it may sound, time does not stand still, and neither can SME, which is why all of this recent transformation has taken place. To be a successful organiza- tion, SME has to continue to evolve and change to meet the progressive world we all live in. As valued SME members, your continued support is critical, and I hope you will all continue this evolutionary journey with SME. ME


18 ManufacturingEngineeringMedia.com | October 2013 2013 SME Officers and Directors


PRESIDENT Dennis S. Bray, PhD, FSME Contour Precision Group, LLC


PRESIDENT-ELECT Michael F. Molnar, FSME, CMfgE, PE National Institute of Standards and Technology


VICE PRESIDENT Wayne F. Frost, CMfgE John Deere Waterloo Works (retired)


SECRETARY/TREASURER Dean L. Bartles, PhD, FSME General Dynamics Corporation


DIRECTORS


Joseph J. Beaman, ScD University of Texas at Austin


Sandra L. Bouckley, PE Eaton Corporation


Edye S. Buchanan, CMfgT Fives North American Combustion, Inc.


LaRoux K. Gillespie, Dr. Eng., FSME, CMfgE, PE Honeywell (retired)


Edward G. Halloran, LSME, CMfgE, PE HALCO Management Systems


Matthew L. Hilgendorf, CMfgT Caterpillar, Inc.


Thomas R. Kurfess, PhD, FSME, CMfgT, PE Georgia Institute of Technology


Robert R. Nesbitt, CMfgE Eli Lilly and Company


Michael D. Packer Lockheed Martin Aeronautics Company


Susan M. Smyth, PhD General Motors Corporation


EXECUTIVE DIRECTOR/CEO Mark C. Tomlinson, CMfgE, EMCP


Contact SME


www.sme.orgservice@sme.org (800) 733-4763 • (313) 425-3000


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