Annual Household Income


30 25 20 15 10 5 0


(% of Readership)


$200K+


$150-$199K Investment Portfolios


20 16 14 12 10 8 6 4 2 0


$100-$149K


$75-$99K


$60-$74K


$45-$59K


$30-$44K


<$30K


(% of Readership) $1 Million+ $500-$999K $200-$499K $100-$199K $50-$99K <$50K


70 60 50 40 30 20 10 0


Types of Vacation Travel Planned (% of Readership)


Domestic Driving Foreign Cruise Outdoor Historical


20 16 12 8 4 0 $5,000+ $2,500-$4,999 $1,000-$,2499 $500-$999 $250-$499


Amount Spent on Mail Order/Online Purchases Past 12 Months


Medical Conditions/Remedies Taken (% of Readership) <$250


60 50 40 30 20 10 0


(% of Readership)


Pressure Internet Usage


80 70 60 50 40 30 20 10 0


High Blood


High


Cholesterol


Arthritis Heart Attack


Enlarged Prostate


Diabetes PTSD


(% of Readership)


E-mail


News


Researched Products


Shopped


Banked


Researched Travel


Researched Health


Researched Stock/Fi- nancial Info


Used Social Networking


Purchase


Stock


Television


Movies/


Games


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