EVERY MONTH YOU CAN REACH HUNDREDS OF THOUSANDS OF SUCCESSFUL, INQUISITIVE, ACTIVE PEOPLE.


The readers of Military Officer magazine, published by Military Officers Association of America, represent one of the youngest, healthiest, and most affluent retired, or soon-to-be-retired, groups of mature consumers in our country.


A ZEST FOR LIFE Our readership has a zest for life — a belief that every day can and should be an adventure. They have a keen interest in topics that include retirement planning, health and fitness, travel and leisure, second careers, financial planning, and family life.


INCOME AND FINANCE The average yearly household income of our readers is $106,000. The average investment portfolio is $386,000.


SHOPPING Along with the more traditional shopping venues, 78% of our readers make mail order or Internet purchases.


Technology Usage


ACTIVE LIFESTYLES Our readers are very active — 79% plan to take a vacation in the next 12 months.


ONLINE And they use computers — 85% of them. Of this group, the top online activities include emailing, banking, reading news, and product research.


Here’s how you can connect with our readers.


CALL ANGELA JENKINS AT 800-234-6622, ext. 145 (local to Alexandria, Va., 703-838-8145). And visit www.moaa.org/advertising for more details.


Findings based on Readex Research survey of MOAA’s domestic membership. Data collected via mail survey from May 11 to June 27, 2011. Margin of error for percentages is ±3.1 percentage points at 95% confidence level.


Of the 85% who use computers: – 75% have high speed service – 56% research products before buying – 54% shop online


– 10.4 hours / week spent online Reader Involvement


87% read at least 3 of the last 4 issues 79% read 4 of the last 4 issues 90% read magazine within 7 days of receipt 45% pass along publication to at least one other person


Personal Profile 77% / 17%


69


$106,000 $386,000


Male / Female Average Age


Average Household Income Average Investment Portfolio


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