DECANTER.COM USER PROFILE • £11.57 = Average spend on a bottle of everyday wine.


• £38.96 = Average spend on a bottle of fine wine Social class ABC1.


• 91% have a wine cellar or collection of wines. • Over 50% regularly buy wine to lay down.


• 45% regularly or occasionally buy wine en primeur. • 78% have recently holidayed in a wine region.


• 70% try new wines based on Decanter recommendations. RICH MEDIA RATES


DOUBLE MPU (300X600 pixels) £30 CPM


SKIN (1x1 overlay) £30 CPM


BILLBOARD (970X250 pixels) £40 CPM


SKIN + BILLBOARD £60 CPM


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john_cullimore@decanter.com


Source: Decanter Readership survey 2013.


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