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contents 85 The Longest Day


250 individual testing sites. Close to 150,000 registrants. Political unrest and upheaval. It’s all part of the Chartered Financial


Analyst exam — administered by the CFA Institute during one intense, time-zone- spanning 24-hour period. Molly Brennan


91 BOOKINGS Walk Signal


A prominent urban planner talks about the new mandate for walkable cities


— and the role that well-planned convention centers


and the meetings industry can play in creating them. Barbara Palmer


15 Departments


PLENARY The Calgary Stampede, after the flood. Pre Con: North American Spine Society. Post Con: American Occupational Therapists Association. The Intersection: Virtual realities. Room Set: The logo’s the thing. Plus: UIA’s 2012 rankings; George Aguel, still Orlando after all these years; Convene On Site.


32 GIVING BACK


The Spark After the Storm Sarah Beauchamp


Special Section


PCMA PARTNERS Working together to create meetings education


98 Austin Boston


99 Freeman Presentation Management IMEX America Katie Kervin


33 MEETING MANAGEMENT Does Anyone Actually Decide Anything by Consensus? Victoria Ruttenberg


34 ONLINE


Resonating With Members Michelle Russell


36 FORWARD THINKING The Two P’s and Your Attendees Dave Lutz, CMP


37


INNOVATIVE MEETINGS 99 Percent Perspiration Katie Kervin


40 WORKING SMARTER On Your Radar Barbara Palmer


104 THERE’S A MEETING FOR THAT


Really Really Real Christopher Durso


7 8


ALSO IN THIS ISSUE Comments


Behind the Scenes


10 To the Point 12 PCMA Today 14


Planner’s Notebook 102 Advertiser Index


August 2013 Volume 27, Issue 8


Out of the park at Cleveland’s


Progressive Field, p. 20.


PCMA Convene (USPS 25438) is published 12 times per year. © Copyright 2013 by the Professional Convention Management Association. POSTMASTER: Send address changes to PCMA Convene, 35 East Wacker Drive, Suite 500, Chicago, IL 60601. PCMA Convene is the oficial magazine of the Professional Convention Management Association, an international nonprofit organization of meeting professionals. Members receive PCMA Convene as a membership benefit, paid by membership dues. Nonmembers may subscribe to PCMA Convene for $50 annually; international nonmembers for $99 annually. Periodicals postage paid in Chicago, IL, and at additional mailing ofices.


Contacting Convene and PCMA (pcma.org) SUBSCRIPTION CHANGES: online at pcma.org or call PCMA Convene subscriptions at (312) 423-7246; email: convene@ publicationpartners.com. FILE CHANGE OF ADDRESS with the US Postal Service online: moversguide.com. PCMA CONVENE ONLINE LIBRARY: pcma.org/resources/Convene. REPRINT AND BACK ISSUE REQUESTS: Michelle Russell, mrussell@pcma.org, (312) 423-7275.


4 PCMA CONVENE AUGUST 2013


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