NEWS
New representative in Australia: Ball Australia
By Kate Grant
B T
all Australia is a young plant company supply- ing a wide offering of annual, perennial, and cut flower varieties to the Australian market.
Our extensive connections to breeders and new mar- ket releases means we are consistently developing, improving and supporting the best genetics to bring innovation to Australian growers.
he Australian market has recently come through a 9-year drought, which had a sig- nificant impact on consumer plant purchases,
and the varieties that would withstand these dry conditions. Ball Australia was able to diversify and offer enough of a selection to keep our growers and the consumer interested. Now that the drought is over, growers are profitable again and our industry is enjoying strong growth.
One of the challenges in our market is the Austra- lian quarantine law, which imposes very strict regu- lations on imports, with the aim to minimizing the risk of exotic pests and diseases. Seed imports can regularly be held up to 6 weeks before released and made available to us. Cuttings cannot be imported, so we need to grow our own stock plants. Most of our stock is started from TC, which is allowed. For items that are not available in TC, cuttings need to go through a methyl bromide gas treatment and then grown in a quarantine greenhouse for 3 months. So planning sufficient quantities, timely delivery dates,
Ball Australia production team.
and reliable healthy stock is crucial to keep our mar- ket fresh with plant material.
netics in today’s market, a strong supply chain part- nership will set us apart from the competition. This partnership has also presented us with a ‘Pandora’s box’ of new genetics and lines that will suit our Aus- tralian growing conditions.
W
Kate Grant is Marketing Manager at Ball Australia. You can reach her at
kateg@ballaustralia.com
www.SelectaCutFlowers.com FloralNews 7 4
e are very excited to partner with Selecta and see a bright future for our business relationship. With the abundance of ge-
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