VARIETY CENTER
Nobbio By Dr. Flavio Sapia The history Dr. Nobbio Giacomo
Let’s think of a particular mo- ment of Italian history, the economic recovery after the Second World War: every- where a ferment of recon- struction, new industries, rising welfare for a larger part of people, and a deep desire for beauty and good things. Imagine a good cli- mate to grow plants all the year round, an inexhaustible demand for cut flowers, and a young man with a family tradition in floriculture and research. This was the world of the just-graduated Dr.
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Nobbio Giacomo in 1947. He began to learn the art of obtaining new varieties in the farm of his uncle, Quin- to Mansuino, a famous breeder of that time. Trained by Mansuino and being in touch with all the breed- ers of the Riviera and several foreign ones, Dr. Nob- bio developed professionalism in breeding by mixing up a strict scientific approach and an almost magic instinct in understanding what is deeply hidden in plant genetics. Working with his uncle until 1956, he was mainly dedicated to obtaining new carnation varieties. From his work came many of the most suc- cessful varieties worldwide of the last 50 years.
The idea behind a new carnation type.
In that time most of the breeders were focusing in obtaining new Mediterranean varieties, a task pret-
®
carnations in three dimensions
Nobbio® varieties are not just other carnations. Due to their unique color range, they are not per- ceived as traditional carnations and are getting more and more florists’ and consumers’ attention. Floral designers are using Nobbio® carnations to add an upscale look into their arrangements; they are very popular for wedding arrangements, Mother’s Day, and for Valentine’s Day as well. Today the Nostalgic Look is in, and Nobbio® varieties fit perfectly into this trend. It took decades to breed these in Italy, and they are now available around the world.
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