2020 Vision campaign focused on keeping Olympic dream alive
By CPOW USA Wrestling, in conjunction with its Committee to Preserve Olympic Wrestling (CPOW), has created a national market- ing and public relations campaign entitled "2020 Vision: Wrestling, Keep The Dream Alive", announced at the NCAA Div. I Wrestling Championships in Des Moines today. The campaign has the same mission as
CPOW, “to ensure that wrestling remains as a core sport of the Olympic Games.” The 2020 Vision marketing program
has some specific objectives. Among the key objectives are to gain 2,020,000 peo- ple to sign up to support the Keep Olympic Wrestling effort, as well as to solicit donations, and help build and expand the sport of wrestling in the United States and around the world. The campaign has been developed to enhance the worldwide strategy estab- lished by FILA, the international wrestling federation. Included will be the creation of a coalition of national wrestling federa- tions, all focused on reversing the IOC Executive Board’s recommendation to eliminate wrestling from the core sports program at the 2020 Olympics. The campaign logo features an Olympic
style mat which doubles as a target. Keep the Dream Alive is the tagline. Olympic champion Jordan Burroughs is featured in some of the prominent materi- als, but there is an ability to also include other kinds of wrestling images to touch upon all levels of the wrestling experi- ence. "We really like the focus of the cam-
paign, which captures the essence of our effort," said CPOW chairman Bill Scherr, an Olympic medalist and World champion
IN THE CIRCLE
wrestler. "The campaign serves as a rally- ing point under one mission both in the United States and around the world." "The tagline speaks to the dreams of all wrestlers, from kids up through top Olympic hopefuls. The Olympic dream lives in every wrestler, not just in the United States, but also around the world. This campaign will allow us to preserve the dream for future generations, " said USA Wrestling Executive Director Rich Bender. The 2020 Vision campaign touches
upon a number of media platforms, includ- ing a website, twitter feed and Facebook page. The campaign includes banners, print and digital collateral, several TV/web PSAs (including some to famous celebri- ties) as well as kits to participating organi- zations. The official website is
http://www.KeepWrestlingInTheOlympics.c om.
You can find the official Facebook page
at:
https://www.facebook.com/officialkeep- wrestlingintheolympics The official Twitter location is @wrestlingvision. The campaign was created by KOM
Sports Marketing of Colorado Springs. 2020 Vision posters, fliers, banners and advertisements have been used at many major wrestling events across the USA.
Varner, Burroughs receive Olympic rings USA Wrestling had an opportunity to
share the glory from the 2012 Olympic Games in London, England with the sell- out crowd at the NCAA Wrestling Championships in Des Moines, Iowa. Just prior to the semifinals on Friday
night, Olympic champions Jordan Burroughs and Jake Varner received their special Olympic champion rings on center mat from USA Wrestling President Jim Ravannack and National Freestyle Coach Zeke Jones. In a chilling display of support for
36 USA Wrestler36 USA Wrestler
Olympic wrestling, the crowd chanted “USA-USA” as the Olympic champions received their rings. Burroughs won the Olympic gold medal
at 74 kg/163 lbs. and Varner won the Olympic gold medal at 96 kg/211.5 lbs. Burroughs was a 2011 World champion and Varner was a 2011 World bronze medalist. Both of these great champions were two-time NCAA champions during their college careers, Burroughs for Nebraska, and Varner for Iowa State.
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